Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
Job description
The Commercial Terrain is responsible for the development of its sector. He must transform his visits into business opportunities, his opportunities into sales and ensure a rigorous follow-up of the regulations and stocks of his customers.
Education / Qualifications
The Commercial Terrain is responsible for the achievement of its individual objectives, the quality of the customer relationship and the return of reliable commercial information to its hierarchy.
Responsibilities
Implementation of trade visits
Respect the established daily and weekly schedule
Visit customers according to the frequency defined for each customer category.
Respect assigned routes and sectors.
Prepare each visit taking into account the history of purchases, needs
Record the visits and their results.
Report to the supervisor any unvisited clients, difficulties encountered and changes seen in the field.
Ensure regular coverage of your entire client portfolio.
Sales and revenue development
Achieving the monthly targets set.
Present the products and their benefits to customers.
Identify customer needs and offer the right products.
Take orders and ensure that they comply with authorized prices and commercial conditions
Develop the volumes sold and the frequency of purchase of existing customers.
Prospect new customers and turn them into active customers.
Retain customers by the quality of service and regularity of visits.
Raise information on competition prices, new products and business opportunities
Client portfolio management and development
Keep the list of customers in your area up to date.
Identify active, casual, inactive and lost customers.
Gather the information necessary for the good knowledge of customers
Evaluate the purchasing potential of each customer and adjust the frequency of visits.
Identify unmet needs and propose actions to develop sales.
Establish a lasting professional relationship with customers.
Order Tracking and Customer Service
Transmit orders with accurate and complete information
Check the conformity of products, quantities and conditions agreed with the customer
Follow-up of orders until their processing or delivery, depending on the organization of the company
Report delivery delays, order errors and complaints
Ensure customer satisfaction and promote their loyalty
Reporting and feedback
Provide a daily report of its activity
Inform the visits made, orders taken, sales made and receipts
Reassess inventory information and replenishment needs of customers
Report trade difficulties and identified opportunities
Participate in follow-up meetings organized by the supervisor
Provide accurate and verifiable information on the activity of its sector
Education
Minimum BAC+3 in marketing, business management, or equivalent
Experience
Have at least 1 year of experience as a field salesman
Skills
Ability to develop a broad client portfolio
Required skills
Good communication, negotiation and persuasion skills
Sense of customer
[Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally]
Stand out with a professional CV and a personalized cover letter generated by AI in 3 minutes. 6 Commercial position(s) posted this week in Burkina Faso.
Je constate que votre parcours correspond bien à ce que recherche l'entreprise recrutante. Pour maximiser vos chances, mettez en avant comment vous avez concrètement répondu à 1 ans d'expérience dans vos précédentes fonctions. Un chiffre clé ou un résultat tangible, même simple, fera la différence.
Positionnement — Votre lettre de motivation doit répondre à une seule question : pourquoi VOUS pour CE poste précis à CE moment ? Évitez les lettres génériques — une phrase sur ce que vous apportez spécifiquement vaut mieux que trois paragraphes généraux.
Prospection et résultats — Votre nombre de nouveaux clients acquis et votre taux de conversion sont vos arguments les plus solides. Si vous opérez dans un secteur spécifique (FMCG, télécoms, pharma), montrez votre connaissance fine des distributeurs et acteurs locaux.
🎯 Make your application ATS-ready
ATS (Applicant Tracking Systems) are the software recruiters use to automatically filter CVs before any human reads them. Our CV builder is specifically designed to pass these filters — and it takes under 3 minutes.
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
•Never pay any amount of money — for a file, a training, a uniform, or an interview. A real employer never asks the candidate to pay.
•Never send a photo of your ID card, passport, or banking details before you have physically verified the employer exists.
•Always meet in a public place, during the day — never an isolated address, a private home, or a location you cannot verify in advance.
•Tell a relative or friend exactly where you are going, with whom, and at what time — and share your live location if possible.
•Search the company name online before going: a real business has a trace (website, reviews, other employees, an official address).
•A salary that is far above the market rate for the position and the city is a red flag — be extra cautious.
Dans le cadre du développement de ses activités, notre client recherche un Commercial Terrain (H/F) chargé de développer le chiffre d’affaires sur le terrain, de réactiver les clients existants et de prospecter de nouveaux points de vente. Il contribue au développement du portefeuille clients et à l’augmentation du pan
🧠 Profil recherché A. GESTION ET DÉVELOPPEMENT DE LA CLIENTÈLEIdentifier, prospecter et développer un portefeuille de nouveaux clients. Analyser les besoins des clients, proposer des solutions adaptées et négocier les conditions commerciales. Assurer les visites régulières auprès des clients afin de renforcer les rela
COMMERCIAUX TERRAINS (21) Dans le cadre du renforcement de son organisation et du développement de ses activités sur l’ensemble du territoire, une entreprise de grande distribution de produits alimentaires et de grande consommation, basée à Ouagadougou, recrute 21 COMMERCIAUX TERRAINS Secteur d’activité : une entrepris