Commercial land

COMMERCIAL LANDS (21)

As part of the strengthening of its organization and the development of its activities throughout the territory, a company of large distribution of food products and consumer goods, based in Ouagadougou, recruits 21 COMMERCIAL TERRAINS Sector of activity: a distribution company

Location

Location: Ouaga and other cities of Burkina Faso Type of contract: CDD Deadline for submission: November 15, 2026 at 5:30 PM

- 1. IDENTIFICATION OF THE POSITION

Job Title: Commercial Land Department: Sales Department Hierarchy: Commercial Supervisor

Responsibilities

Area of responsibility: Geographical area assigned Client Portfolio: Existing Clients and Prospects in Your Area Remuneration: Fixed salary + commission on individual sales, according to the scale defined by the company.

- 2. MAIN DUTY

the Commercial Terrain is responsible for the development of its sector. He must transform his visits into business opportunities, his opportunities into sales and ensure a rigorous follow-up of the regulations and stocks of his customers.

Education / Qualifications

The Commercial Terrain is responsible for the achievement of its individual objectives, the quality of the customer relationship and the return of reliable commercial information to its hierarchy.

- 3. DUTIES AND RESPONSIBILITIES

3.1. Organization and execution of trade visits Follow the daily and weekly schedule established with the Commercial Supervisor. Visit customers according to the frequency defined for each customer category. Respect assigned routes and sectors. Prepare each visit taking into account the history of purchases, needs and outstandings of the customer. Record the visits and their results. Report to the supervisor any unvisited clients, difficulties encountered and changes seen in the field. Ensure regular coverage of your entire client portfolio. 3.2. Sales and revenue development Achieve daily, weekly and monthly sales targets set. Present the products and their benefits to customers. Identify customer needs and offer the right products. Take orders and ensure that they comply with authorized prices and commercial terms.

• Develop the volumes sold and the frequency of purchase of existing customers. Prospect new customers and turn them into active customers. Retain customers by the quality of service and regularity of visits. Promote all references and contribute to the flow of low-rotation products. Raise information on competition prices, new products and business opportunities. 3.3. Client portfolio management and development Keep the list of customers in your area up to date. Identify active, casual, inactive and lost customers. Gather the information necessary for the good knowledge of customers.
• Evaluate the purchasing potential of each customer and adjust the frequency of visits. Identify unmet needs and propose actions to develop sales. Establish a lasting professional relationship with customers. Report any significant changes in a customer’s business, location or financial situation. 3.4. Receipts and monitoring of claims Cash the customer's payments in accordance with the authorized conditions of sale. Check the amounts received and issue the supporting documents provided by the company’s procedures. Record and transmit information relating to receipts. Reversing funds collected in full on time and according to established procedures. Track customer payment deadlines and make the necessary reminders.

Other information

• Inform the supervisor of any late payment or default risk. Strictly adhere to credit limits and authorized payment terms. Never grant a discount, payment term or credit without authorization. Immediately report any differences between amounts invoiced, cashed and repaid. 3.5. Inventory monitoring at customers Regularly check the stocks available from customers visited. Identify products that break or present a risk of breakage. Collect information on the quantities available and the pace of sale of products. Anticipate replenishment needs and propose the appropriate orders. Ensure that the quantities ordered correspond to the actual needs of the customer. Report low-rotation products, risks of overstocking and products close to expiry. Provide the supervisor with the information necessary for supply planning. 3.6. Order Tracking and Customer Service Forward orders with accurate and complete information. Check the conformity of products, quantities and conditions agreed with the customer. Track orders until they are processed or delivered, depending on the organization of the company. Report delivery delays, order errors and complaints. To deal with claims within its level of responsibility and to pass on the others to the services concerned. Ensure customer satisfaction and promote their loyalty. 3.7. Reporting and feedback Provide a daily report of its activity. Inform visits made, orders taken, sales made and receipts. Reassess inventory information and replenishment needs of customers. Report business difficulties and identified opportunities. Participate in follow-up meetings organized by the supervisor. Provide accurate and verifiable information on the activity of its sector.

- 4. PERFORMANCE INDICATORS (KPI)

The Commercial Terrain is evaluated on the basis of the following indicators: The quantified objectives are defined by the Sales Department and communicated by the Sales Supervisor.

- 5. SALARY

The remuneration of the Commercial Terrain includes: A fixed monthly salary, in accordance with the contractual conditions. A commission on individual sales, calculated according to the variable remuneration scale of the company. The Commercial Terrain is informed of its objectives and the terms of variable remuneration before the beginning of the period concerned.

Candidate profile

- 6.

PROFIL

E AND REQUIRED SKILLS

Training in trade, sales, marketing or equivalent.

Experience

Experience in field sales or distribution is an asset.

Required skills

Good communication, negotiation and persuasion skills. Sense of customer

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