Job Description
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Automatically translated from French. View the original offer
For the purposes of its services, the Sales and Marketing Department of CADYST Grain is looking for Douala Candidates for the position of: Brand Manager Bakery Segment (1) Reason for the position: Implement the brand marketing strategy of CADYST GRAIN’s Bakery segment in order to increase their awareness, develop sales, strengthen market share and retain professional customers, while contributing to the profitability and sustainable growth of the brand portfolio.
Main duties
Deploy field marketing actions to bakeries, hot spots and distribution networks to boost sales and develop the presence of brands;
Location
Strengthen the visibility of brands through the implementation of local promotional actions and advertising materials at the point of sale (PLV); Organize and facilitate technical demonstrations, product tests, tastings and professional meetings for bakers; Support sales teams in the field in prospecting activities, recruiting new customers and developing sales volumes;
Education / Qualifications
Lead product launches and marketing activations by monitoring testing, product adoption and order fulfillment; Contribute to the design, deployment and facilitation of professional customer loyalty programs; Carry out a continuous competitive watch on prices, products, commercial actions and market trends; Analyze business performance by brand, geographic area and customer segment, identify gaps and recommend appropriate corrective actions; Participate in the development of marketing action plans and monitor budgets allocated to different activities; Produce regular reports on field activities, marketing activations, customer recruitment, volumes generated and results obtained.
Candidate profile
Bac+3 minimum in Marketing, Commerce, Management or any equivalent field;
Experience
Minimum of four (04) years of experience in a marketing, brand management or product management function; Experience in the FMCG, agri-food or bakery sector is a major asset; Ability to design and execute high impact field marketing actions; Mastery of commercial animation techniques, prospecting and customer loyalty; Experience in driving product launches and technical demonstrations. Good ability to analyze sales, market share and brand performance; Mastery of competitive monitoring and budget monitoring methods; Good command of Microsoft Office tools, including Excel and PowerPoint; Knowledge of non-media communication levers: sales promotion; sponsorship, press relations, events, fairs and trade shows. He/she must have: Creativity and a sense of innovation;
Required skills
Excellent communication and persuasion skills; A spirit of analysis and synthesis; Intellectual curiosity and strong market orientation; Ability to work as a team and in the field. He/she must be: Integrates and exemplifies its professional practices; Results and performance oriented; Organized, rigorous and dynamic; Proactive and autonomous; With an excellent sense of customer service.
Responsibilities
Share the following values: Builder – Responsibility – Capital Confiance - Audace Do you want to be part of this exciting adventure? Would you like to join a young and dynamic team in an ever-changing environment? Do you want a career in a Group with high growth potential both nationally and internationally, where your potential, enthusiasm and performance will be appreciated? Deadline for applications: Wednesday, 04 November 2026
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