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REGIONAL SALES MANAGER – DEALER BUSINESS
BrighterMonday Consulting Management & Business Development
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For a senior role at the hiring company, don’t just tick the box for Excel—show how you’ve used it to drive revenue. Lead your CV with a concrete result (e.g., “boosted sales 30% via this skill”).
Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.
Sales KPIs — Revenue generated, portfolio growth, quota attainment (%): these 3 metrics are mandatory in senior interviews. Also prepare your 100-day plan — sales directors who arrive with a plan are consistently perceived as more credible.
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