Director of Retail Expansion and Growth

The Retail Development Lead oversees the uniform implementation of Yalelo’s marketing campaigns, retail protocols, and customer expansion strategies throughout the designated territory. Serving as the on-site liaison between Marketing, Retail Sales, and Store Operations, this position ensures approved campaigns, activations, branding efforts, and promotional activities are seamlessly executed at the store level. Additionally, the role will supervise Customer Insights & Growth Officer(s), track regional retail performance, uncover local business prospects, and deliver prompt market intelligence to enhance foot traffic, customer acquisition, and overall sales outcomes. Responsibilities & Critical Success Measures We are seeking a highly motivated and skilled professional to join our team, where you will play a pivotal role in driving organizational success. Your primary responsibilities will include overseeing key initiatives, managing critical projects, and ensuring adherence to established performance benchmarks. Additionally, you will be expected to collaborate effectively with cross-functional teams, provide strategic guidance, and implement innovative solutions to enhance operational efficiency. Success in this role will be measured by your ability to meet or exceed predefined targets, maintain high standards of quality, and contribute to the overall growth and profitability of the organization.

• Driving regional expansion and market growth through strategic activations. Oversee the on-the-ground implementation of sanctioned activations, community outreach, and customer acquisition programs, with success evaluated based on lead generation, new customer acquisition, sales growth, and activation effectiveness. Market intelligence and reporting responsibilities involve collecting, analyzing, and disseminating data to provide actionable insights into industry trends, competitive dynamics, and market conditions. This role requires the ability to compile comprehensive reports, track key performance indicators (KPIs), and present findings in a clear, data-driven manner to support strategic decision-making. Proficiency in market research methodologies, data visualization tools, and business intelligence platforms is essential to ensure accurate and timely reporting. Transform customer feedback, behavioral insights, product assortment data, competitor intelligence, on-site observations, and regional market opportunities into structured, insightful reports for the Commercial team. These deliverables will drive strategic decision-making by providing timely analysis and actionable recommendations, with success measured through the implementation of proposed initiatives.

Expérience

• Retail campaign execution: Deliver marketing-approved campaigns, promotions, and store initiatives within the designated region, ensuring strict adherence to timelines and full compliance with campaign guidelines. Store standards and merchandising: The candidate will ensure strict adherence to brand guidelines and visual merchandising standards to maintain a consistent, high-quality customer experience across all retail locations. Responsibilities include overseeing store layouts, product placement, and promotional displays to maximize sales and brand visibility while aligning with corporate directives. Additionally, they will conduct regular audits to verify compliance with merchandising best practices and address any deviations promptly to uphold operational excellence. Perform routine store evaluations to assess the positioning of point-of-sale materials, adherence to branding standards, effectiveness of promotional displays, and overall visual merchandising, ensuring compliance with established retail metrics and promptly addressing any discrepancies through corrective measures.
• Team coordination: Manage field operations by assigning and directing activities to Customer Insights & Growth Officer(s), with performance evaluated based on the execution of field plans, the standard of reporting, and the attainment of regional goals. Functional Competencies
• Deliver exceptional retail execution and trade marketing initiatives to enhance brand presence and drive sales growth.
• Develops and executes shopper marketing initiatives and field activation strategies to drive brand visibility and consumer engagement at the retail level.

Présentation du poste

• Develop and deliver comprehensive data analyses, design compelling presentations, and produce insightful reports

Spearheads team leadership and fosters cross-functional collaboration to drive cohesive project execution. Must have skills

• Demonstrated expertise in overseeing multi-site retail execution, activations, or merchandising initiatives.
• Demonstrates exceptional analytical capabilities, proficiently interpreting sales metrics, customer insights, and market trends to derive actionable conclusions.
• Demonstrates exceptional ability in managing stakeholders, providing effective coaching, and delivering impactful presentations. Commercially astute with a keen emphasis on delivering exceptional customer outcomes.
• Demonstrates a strong commitment to field execution and achieving retail excellence.

Exceptional collaborator adept at fostering meaningful connections and driving alignment across diverse teams. Results-driven, proactive, and highly organized individual sought for dynamic role requiring meticulous attention to detail and a strong commitment to achieving measurable outcomes. Experienced in thriving in dynamic field environments and readily adjusting to evolving business priorities. Qualifications

• A bachelor’s degree in marketing, business administration, commerce, or a related discipline is required.
• Minimum of three to five years of hands-on experience within retail marketing, fast-moving consumer goods (FMCG), trade marketing, sales, or retail operations.
• ZAQA-certified qualifications.

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