Retail Expansion Manager

Localisation

The Retail Development Lead is tasked with spearheading the seamless implementation of Yalelo’s marketing campaigns, retail standards, and customer growth initiatives throughout the designated region. Serving as the pivotal on-the-ground liaison between Marketing, Retail Sales, and Store Operations, this position ensures the flawless execution of approved campaigns, activations, branding efforts, and promotional strategies at the store level. Additionally, the role oversees Customer Insights & Growth Officer(s), evaluates regional retail performance, uncovers localized commercial opportunities, and delivers prompt market intelligence to enhance store foot traffic, customer acquisition, and overall sales outcomes. Key Responsibilities & Key Performance Indicators The incumbent will oversee a range of critical functions, including the development and execution of strategic initiatives, the management of cross-functional teams, and the delivery of high-impact projects within specified timelines and budget constraints. Success will be measured by the achievement of predefined KPIs, such as project completion rates, stakeholder satisfaction scores, and adherence to quality standards. Additionally, the role requires the identification and mitigation of operational risks, the optimization of resource allocation, and the fostering of a collaborative and results-driven work environment.

Autres informations

• Driving regional expansion and fostering growth initiatives: Oversee the on-site implementation of approved activation campaigns, community outreach efforts, and customer acquisition programs, with success evaluated based on lead generation, new customer acquisition, sales growth, and activation performance metrics. Market Intelligence & Reporting Responsibilities: Gathering, analyzing, and interpreting market data to produce insightful reports that inform strategic decisions. Identifying industry trends, competitive dynamics, and emerging opportunities to support data-driven business initiatives. Ensuring accuracy and relevance of market intelligence through systematic research and validation processes. Consolidate customer feedback, purchasing behavior, product performance, competitor insights, store evaluations, and regional market opportunities into structured reports for the Commercial team. These reports will be evaluated based on the timely delivery of actionable insights and the effective implementation of recommendations.
• Retail campaign execution: Execute Marketing-sanctioned campaigns, promotions, and store initiatives within the designated region, ensuring adherence to deadlines and campaign guidelines.
• Ensuring adherence to store standards and effective merchandising practices. Perform routine store assessments to evaluate the positioning of point-of-sale materials, adherence to branding guidelines, effectiveness of promotional displays, and the overall quality of visual merchandising, with evaluations based on retail compliance metrics and the completion of corrective actions.
• Team coordination: Provide leadership and strategic direction for field operations by assigning tasks to Customer Insights & Growth Officer(s), evaluating performance based on the execution of field plans, the quality of reporting, and the attainment of regional targets. Functional Competencies
• Implement retail execution and trade marketing strategies to enhance product visibility and drive sales.
• Responsible for planning and executing shopper marketing initiatives and field activations to drive brand visibility and sales performance, ensuring alignment with marketing strategies and business objectives.

Présentation du poste

• Develop data analysis, create presentations, and prepare reports to convey insights effectively.

Spearheading team leadership and fostering cross-functional collaboration to drive project success. Must have skills

• Skilled in orchestrating retail execution, activations, or merchandising initiatives spanning multiple sites.
• Exceptional analytical capabilities, demonstrated by the skill to evaluate sales, customer, and market data effectively. Demonstrates exceptional ability in managing stakeholders, providing effective coaching, and delivering compelling presentations. Commercially astute with an unwavering commitment to customer satisfaction.
• Demonstrated enthusiasm for on-site operations and retail performance optimization.

Exceptional interpersonal skills with a proven track record of fostering collaborative relationships and driving alignment across diverse teams. Results-oriented, proactive, and highly organized professional with a strong commitment to achieving goals efficiently and effectively. Proficient in handling extensive fieldwork and demonstrating adaptability to shifting business demands. Qualifications

• A bachelor’s degree in marketing, business administration, commerce, or a related discipline is required.

Expérience

• Minimum of three to five years of hands-on experience in retail marketing, fast-moving consumer goods (FMCG), trade marketing, sales, or retail operations.
• ZAQA-certified qualifications.

---

**

[Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally]