COMMERCIAL SUPERVISORS (02)
As part of the strengthening of its organization and the development of its activities throughout the territory, a company of large distribution of food products and consumer goods, based in Ouagadougou, recruits 02 BUSINESS SUPERVISORS.
Sector of activity: a distribution company
Location
Location: Ouaga and other cities of Burkina Faso
Type of contract: CDD
Deadline for submission: November 15, 2026 at 5:30 PM
- 1. IDENTIFICATION OF THE POSITION
Job Title: Commercial Supervisor
Department: Sales Department
Hierarchy: Commercial Director
Staff supervised: Sales team
Responsibilities
Area of responsibility: Assigned geographical area
Remuneration: Monthly fixed salary + commission on sales made by his entire team.
- 2. MAIN DUTY
Supervise, manage and control a team of 10 sales representatives in order to guarantee the achievement of the sales objectives of the assigned area, the effective coverage of the client portfolio, the development of turnover, the recovery of debts and the regular monitoring of stocks among clients.
The Commercial Supervisor is primarily responsible for the operational performance of his team in the field.
- 3. DUTIES AND RESPONSIBILITIES
3.1. Organization and business planning
Divide the sales objectives among the 10 salespeople according to the potential of their sectors.
Develop, validate and monitor daily and weekly visit schedules.
Organize routes and optimize the travel of salespeople.
Make sure that each sales representative actually visits the customers planned in their schedule.
Control the presence, punctuality and activity of salespeople in the field.
Ensure regular coverage of the entire client portfolio.
3.2. Management and animation of team
Main duties
- To supervise, motivate and support the 10 salespeople in the execution of their missions.
Organize daily or weekly meetings to set priorities and analyze results.
Conduct joint visits with salespeople to assess their practices and strengthen their skills.
Identify the difficulties faced by each salesperson and propose solutions.
Implement corrective actions for salespeople whose results are insufficient.
Ensure compliance with the rules of discipline, procedures and instructions of the Sales Department.
3.3. Sales management and achievement of objectives
Monitor sales made by each sales rep and the entire team on a daily basis.
Compare achievements to daily, weekly and monthly goals.
Analyze deviations and implement corrective actions without waiting until the end of the month.
Ensure the availability and proper marketing of different product references.
Develop the customer portfolio by prospecting new points of sale.
- Increase volumes sold, frequency of purchase and customer loyalty.
Ensure prices, discounts and authorized commercial conditions are respected.
3.4. Control of customer visits and coverage
Check that the planned visits are actually carried out.
Control the quality of visits and the results obtained from customers.
Education / Qualifications
Ensure that each visit leads, when relevant, to an order, a replenishment action or actionable commercial information.
Identify inactive customers, under-visited customers and lost customers.
Ensures regular updating of customer portfolio information.
Periodically monitor the reality of field visits.
3.5. Monitoring of receipts and receivables
Ensure that salespeople collect the amounts due in accordance with the authorized conditions of sale.
Daily control of amounts sold, receipts received and amounts still to be recovered.
Ensure the full and timely return of funds collected.
Track customer receivables and identify late payments.
Alert the hierarchy on outstanding payments and credit risks.
Ensure compliance with credit limits and payment deadlines.
Report any anomalies or differences between sales, receipts and disbursements immediately.
3.6. Inventory monitoring at customers
Ensure that salespeople regularly check the stocks available at their customers.
Identify stock outages and anticipate replenishment needs.
Track stock levels and product rotation at major customers.
Identify low-rotation products, risks of overstocking and near-expiration products.
Ensure that orders are consistent with the actual needs of customers.
Forward stock information and order forecasts to the relevant departments.
Propose commercial actions to accelerate the rotation of products when necessary.
3.7. Reporting and feedback
Consolidate sales results daily.
Provide a daily report on visits, sales, receipts and customer inventory.
Produce a weekly report on the evolution of the area’s performance.
Present a monthly assessment of objectives, achievements, deviations and corrective actions.
Verify the reliability of data provided by sales representatives.
Back to the Sales Department with information on competition, market prices, customer needs and development opportunities.
- 4. PERFORMANCE INDICATORS (KPI)
The evaluation of the Commercial Supervisor is based on the following indicators:
The quantified objectives associated with these indicators are set by the Sales Department according to the realities of each area.
- 5. SALARY
The remuneration of the Commercial Supervisor includes:
A fixed part: contractual monthly salary.
A variable part: commission calculated on the sales made by all the salesmen placed under his responsibility.
Candidate profile
- 6.
PROFIL
E AND REQUIRED SKILLS
Training in commerce, marketing, management or equivalent field.
Experience
Proven experience in field sales and management of a sales team.
Good command of sales, negotiation and prospecting techniques.
Ability to analyze results and drive performance indicators.
Leadership, rigor, organization and integrity.
Mastery of office tools and commercial tracking software.
Availability for travel and regular support of sales staff in the field.
- 7. EXPECTED RESULTS
The Commercial Supervisor must guarantee:
The achievement of the commercial objectives of its area.
A team of 10 salespeople organized, motivated and productive.
Effective compliance with visitation schedules.
Developing the client portfolio and improving market coverage.
Rigorous monitoring of sales, collections and receivables.
Better control of inventory and customer replenishment needs.
The reliability of the information sent back to the Sales Department.
Compliance with procedures and reduction of commercial anomalies.
- 8- MODALITIES OF APPLICATION
Interested candidates should send a detailed CV to the following address: , title of the position in question no later than November 15, 2026 at 5:30 p.m.
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