T4
Responsable Marketing et Communication (H/F)
CDIabout 2 months ago
Job Description
Togo
CDD
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Automatically translated from French. View the original offer
The position RMO recruits a Marketing and Communication Manager for one of its clients in the cosmetics sector.
Experience
A true pillar of the company's growth strategy, the Marketing and Communication Manager plays a major strategic role in strengthening brand awareness and expanding its market share in a highly competitive sector. By driving product line positioning and orchestrating impactful campaigns, this role is critical to drive consumer engagement, enhance the customer experience and consolidate brand preference nationally and sub-regionally.
Main duties
Development and Deployment of Marketing Strategy : Design and implement the annual marketing plan in line with the business objectives of the company, ensuring that the offers match the trends of the beauty and cosmetics market, Brand Management and Brand Strategy : Guarantee the homogeneity and valorization of the brand image through all points of contact, by supervising the design of packaging, merchandising at points of sale and visual supports, Digital Strategy and Communication Management : Manage the company’s presence on digital platforms and social networks, coordinate online advertising campaigns (social media, marketing influence, e-reputation) and ensure synergy with traditional communication channels Launch of New Products : Coordinate the lifecycle of new cosmetic product launches, from preliminary market research and trend analysis to the animation of marketing campaigns. Performance Analysis and Competitive Intelligence : Strictly monitor key performance indicators (KPIs) marketing, analyze the return on investment (ROI) campaigns and carry out an active watch on competition and innovations in the cosmetics sector. Public Relations and Strategic Partnerships : Develop and maintain privileged relationships with media, opinion specifiers, content creators and key players in the beauty ecosystem to increase brand visibility.
Candidate profile
Education / Qualifications
: Holder of a Baccalaureate degree+4/5 in Marketing, Communication, Business or equivalent, from a recognized business school or university. Experience : Proven professional experience of at least 3 to 5 years in a similar position, ideally acquired in the cosmetics industry, mass consumption or within a leading communication agency managing beauty/lifestyle accounts. Technical skills : Mastery of strategic and operational marketing techniques, digital marketing and community management. Excellent writing skills, a keen sense of aesthetics, creativity and product enhancement. Personal qualities
Required skills
: Leadership, rigor, organizational acumen, excellent relationship skills and strong results orientation. Software/tools : Mastery of office tools, desktop software (Adobe Suite is a plus) and web/social media analysis tools. Languages : Perfect command of French in writing and oral; the mastery of professional English is a serious asset.
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Pour postuler chez RMO, mettez en avant votre expérience avec les compétences demandées dans l'annonce en contexte africain. Valorisez votre capacité à négocier et fidéliser des clients dans des environnements complexes. Un suivi personnalisé montre votre sérieux. Bonne chance !
Positionnement — Votre lettre de motivation doit répondre à une seule question : pourquoi VOUS pour CE poste précis à CE moment ? Évitez les lettres génériques — une phrase sur ce que vous apportez spécifiquement vaut mieux que trois paragraphes généraux.
KPIs commerciaux — Chiffre d'affaires généré, croissance du portefeuille, quota atteint (%) : ces 3 métriques sont obligatoires en entretien senior. Préparez aussi votre plan des 100 premiers jours — les directeurs commerciaux qui arrivent avec un plan sont systématiquement plus crédibles.
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Your safety comes first — read before you go
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
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