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Automatically translated from French. View the original offer
The position RMO recruits a Community Manager (H/F) for one of its clients in the cosmetics sector. In the age of digital and connected beauty, the Community Manager plays a strategic role within our company. A true ambassador (drice) of our brand on social networks, you are the voice and the face of our product ranges with our community. Your ability to create a strong emotional connection, enhance our visual identity and bring together a community of beauty lovers will be a key driver to boost our visibility, increase our notoriety and stimulate the engagement of our customers and prospects.
Development and deployment of social media strategy : Design and implement the editorial calendar in perfect alignment with brand positioning, marketing highlights and new cosmetic product launches, to ensure consistent and impactful communication across all platforms. Creation and curation of visual and textual content with high added value : Produce creative, aesthetic and engaging content (photographs, reals, stories, graphic visuals, beauty tutorials, blog articles) adapted to the specificities of each social network (Instagram, TikTok, Facebook, LinkedIn) to enhance the efficiency and sensory universe of our products. Animation, moderation and community federation
: Actively interact with our audience on a daily basis by responding to comments, private messages and opinions with good responsiveness and professionalism. Create a climate of trust, encourage feedback and transform subscribers into loyal brand ambassadors. Managing paid advertising campaigns (Social Ads) : Drive and optimize targeted advertising campaigns on social platforms (Meta Ads, TikTok Ads) to increase the acquisition of new customers, maximize return on investment (ROI) and increase traffic to our distribution channels. Strategic monitoring, e-reputation and performance analysis : Ensure a constant competitive and sectoral watch on beauty market trends, cosmetic innovations and Social Media practices. Regularly analyze key performance indicators through detailed reporting to adjust strategy and optimize the impact of our actions.
: Holder of a Bac+2/3 minimum in Communication, Digital Marketing, Graphic Arts or equivalent. A proven specialization or strong appetite for the world of beauty and cosmetics is a decisive asset Experience : Proof of a successful experience of at least 2 years in a similar position, ideally acquired in the cosmetics, fashion, retail or within a digital agency managing beauty accounts, Technical skills : Mastery of the codes of digital communication, excellent writing skills (perfect spelling), mastery of graphic creation and video editing tools (Adobe, Canva, CapCut suite), as well as knowledge of advertising networks (Meta Business Suite), Personal qualities : Creativity overflowing, a sense of aesthetics and detail, excellent relational, listening spirit, responsiveness and strength of proposal in the face of web trends. Languages : Perfect command of French in writing as well as oral.
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