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Country Sales Strategy & Go-to-Market:
In collaboration with the B2B Strategy and Operations teams in Nairobi, design, implement, and manage the national sales, distribution, and go-to-market strategy for general and modern trade. Drive the expansion of numeric and weighted distribution across all channels.
Distributor & Retailer Recruitment:
Identify, recruit, and onboard wholesalers and retailers (including small and medium-sized traders), as well as corporations, government institutions, and NGOs, into BURNâs network. Negotiate favorable trade terms and distribution partnership agreements that enable profitable, sustainable growth.
P&L Ownership & Path to Profitability:
Own and manage the country B2B P&L. Working with the B2B Strategy team, design and implement a coherent path to profitability and deliver break-even within six months â balancing volume growth with margin discipline and tight cost (OPEX) management.
Account Management:
Manage existing distributor relationships and key accounts, co-developing simple Joint Business Plans (JBPs) that align on sales targets, stock, and trade investment, and providing support where needed.
Marketing, Activations & Merchandising (BTL & Digital):
On a lean budget, design and run cost-effective BTL activations and digital campaigns that create end-consumer demand and pull product through the channel. Hire (or outsource), train, and manage an on-the-ground activation/merchandising team to deliver live demos, store displays, and point-of-sale visibility in line with BURNâs market strategy.
Logistics & Forecasting:
Plan order schedules together with distributors and the 3PL partner, support sales forecasting, and track the country sales and marketing budget.
Market Intelligence & Reporting:
Produce monthly reports for senior management in Nairobi covering sales performance, trends, activation effectiveness, and growth opportunities. Benchmark competitor pricing, products, and channel presence, and support the Market Research team in Nairobi with market-specific research projects.
Training:
Train distribution partners and their sales teams on BURNâs products.
Government Relations:
Serve as BURNâs key on-the-ground
[Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally]
When applying to BURN, make sure your CV clearly shows how youâve led teams to exceed targetsânumber one way to stand out. If Dynamics is listed, include a short example of how you mastered it in a previous role.
UN process â Complete an up-to-date, role-specific UN P11 â a generic P11 is disqualifying. Apply within 72 hours of posting: UN agencies often close applications once volume thresholds are reached.
Sales KPIs â Revenue generated, portfolio growth, quota attainment (%): these 3 metrics are mandatory in senior interviews. Also prepare your 100-day plan â sales directors who arrive with a plan are consistently perceived as more credible.
đŻ Make your application ATS-ready
ATS (Applicant Tracking Systems) are the software recruiters use to automatically filter CVs before any human reads them. Our CV builder is specifically designed to pass these filters â and it takes under 3 minutes.
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact â you deal directly with the person or company behind the offer, at your own risk.
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âąTell a relative or friend exactly where you are going, with whom, and at what time â and share your live location if possible.
âąSearch the company name online before going: a real business has a trace (website, reviews, other employees, an official address).
âąA salary that is far above the market rate for the position and the city is a red flag â be extra cautious.
B2B Sales Manager, Douala, Cameroon Organization: BURN Manufacturing (BURN) Country: Cameroon City: Douala Office: BURN in Douala Douala, Douala, Cameroon Full Time Manager/Supervisor About the role: BURN is seeking a hands on Sales Manager to lead the growth of our B2B business (improved charcoal stoves and LPG stoves