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he Business Coordinating Officer is responsible for coordinating business development, direct selling, and lead generation activities to drive revenue growth and expand the organization's market presence. The role oversees field operations, supports sales teams, develops strategic partnerships, and ensures the effective implementation of business growth initiatives. The Business Coordinating Officer plays a key role in identifying new business opportunities, converting leads into customers, and strengthening relationships with clients, distributors, and business partners. Key Responsibilities Business Development and Coordination Coordinate and oversee business development activities within assigned territories or branches. Develop and implement strategies to increase sales, market penetration, and business growth. Identify and pursue new business opportunities through research, networking, referrals, and partnerships. Coordinate business operations to ensure the achievement of organizational objectives. Monitor market trends, customer needs, and competitor activities, and recommend appropriate business strategies. Direct Selling Lead and support direct selling initiatives to achieve sales and revenue targets. Recruit, coordinate, and motivate direct selling teams, distributors, or independent sales representatives. Develop and implement sales campaigns and promotional activities. Monitor the performance of direct selling teams and provide coaching and performance improvement support. Ensure compliance with company policies, ethical selling practices, and operational standards. Lead Generation and Customer Acquisition Develop and execute lead generation strategies through networking, referrals, digital channels, events, and community outreach. Build and maintain a strong pipeline of qualified prospects. Follow up on leads and coordinate their conversion into customers or business partners. Establish and maintain relationships with corporate clients, institutions, and strategic partners. Track lead conversion rates and recommend improvements to increase business growth. Team Leadership and Coordination Coordinate the activities of field officers, sales representatives, and business development teams. Provide coaching, mentoring, and on-the-job training to improve team performance. Set performance targets and monitor progress against agreed Key Performance Indicators (KPIs). Organize regular team meetings, business reviews, and performance evaluations. Customer Relationship Management Build and maintain strong relationships with customers, distributors, and key stakeholders. Resolve escalated customer concerns promptly and professionally. Ensure high levels of customer satisfaction and retention. Reporting and Administration Prepare weekly, monthly, and quarterly reports on sales, lead generation, business development activities, and operational performance. Maintain accurate records of customers, prospects, sales activities, and business opportunities. Analyze business performance data and recommend corrective actions where necessary. Compliance and Risk Management Ensure all business activities comply with company policies, procedures, and applicable regulations.
Safeguard company assets and confidential business information. Identify operational risks and recommend appropriate mitigation measures.
Minimum of five (5) years' proven experience in business development, direct selling, sales management, lead generation, or a related role. Demonstrated experience in coordinating sales teams and achieving business growth targets. Experience in direct selling, FMCG, financial services, insurance, telecommunications, or network marketing is highly desirable.
Required Skills and Competencies Strong business development and sales management skills. Proven ability to generate, nurture, and convert leads into business opportunities. Excellent leadership, coordination, and team management skills. Strong negotiation and relationship management abilities. Excellent communication and presentation skills. Analytical thinking with strong problem-solving abilities. Proficiency in Microsoft Office applications, particularly Excel, Word, and PowerPoint. Ability to prepare and interpret business performance reports. Self-motivated, results-oriented, and able to work independently with minimal supervision. High standards of integrity, professionalism, and accountability. Key Performance Indicators (KPIs) Compliance with company policies and operational standards. Working Conditions Regular travel within assigned territories. Combination of office-based and field-based work. Flexibility to work evenings or weekends when required to support business campaigns, training, or promotional events.
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