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The Retail Development Lead oversees the uniform implementation of Yalelo’s marketing initiatives, retail protocols, and customer expansion strategies throughout the designated territory. Serving as the on-site liaison between Marketing, Retail Sales, and Store Operations, this position guarantees the accurate execution of approved campaigns, activations, branding efforts, and promotional activities at the store level. Additionally, the role supervises Customer Insights & Growth Officer(s), evaluates regional retail performance, detects localized business opportunities, and delivers prompt market intelligence to enhance foot traffic, customer acquisition, and revenue growth. Core Responsibilities & Key Performance Indicators The position entails overseeing a range of critical duties to ensure operational efficiency and strategic alignment. Performance will be evaluated based on measurable outcomes, including project completion rates, quality benchmarks, and stakeholder satisfaction metrics. Success in this role requires consistent delivery of results, adherence to established standards, and proactive identification of opportunities for improvement. Regional activations and expansion: Oversee the on-the-ground implementation of approved activation strategies, community outreach efforts, and customer acquisition campaigns, with success evaluated based on lead generation, new customer acquisition, sales growth, and activation effectiveness. Market intelligence and reporting: Compile customer feedback and behavior, product mix, competitor activity, store observations, and regional opportunities into insightful reports for the Commercial team, with success measured by the timely delivery of actionable recommendations and their subsequent implementation. Retail campaign execution entails deploying Marketing-authorized campaigns, promotions, and store initiatives throughout the designated region, with success evaluated based on punctual implementation and adherence to campaign guidelines. Store standards and merchandising: Regular store inspections will be conducted to evaluate POS placement, branding, promotional displays, and visual merchandising, with performance measured through retail compliance scores and the timely resolution of corrective actions. Team coordination involves directing and assigning field activities to Customer Insights & Growth Officer(s), with performance evaluated based on the fulfillment of field plans, the standard of reports submitted, and the attainment of regional objectives. Functional Competencies Qualifications A bachelor’s degree in Marketing, Business Administration, Commerce, or a closely related field is required. 3–5 years of hands-on experience in retail marketing, fast-moving consumer goods (FMCG), trade marketing, sales, or retail operations. ZAQA-certified qualifications. Must have skills Seasoned in orchestrating large-scale retail execution, activation initiatives, and merchandising campaigns spanning multiple locations. Demonstrated proficiency in analyzing and deriving insights from sales, customer, and market data. Proven expertise in stakeholder engagement, mentoring teams, and delivering compelling presentations. Demonstrates strong interpersonal abilities to manage relationships and influence key decision-makers effectively. Commercially astute with an unwavering commitment to customer satisfaction. Demonstrates a strong commitment to field execution and retail excellence. Demonstrated expertise in cultivating and sustaining strong professional relationships, with a proven ability to effectively engage and influence stakeholders across various departments. Highly organized, proactive, and committed to delivering measurable results, this individual demonstrates an exceptional ability to manage multiple priorities effectively while maintaining a keen focus on achieving defined objectives. Able to thrive in dynamic field environments and adjust seamlessly to evolving business demands. Sharing is caring! Kindly use the icons provided below to share this opportunity with others.
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🎯 Responsabilités The Retail Development Lead oversees the uniform implementation of Yalelo’s marketing campaigns, retail standards, and customer expansion strategies within the designated territory. Serving as the on the ground liaison between Marketing, Retail Sales, and Store Operations, this position ensures appro
📍 Localisation The Retail Development Lead is tasked with spearheading the seamless implementation of Yalelo’s marketing campaigns, retail standards, and customer growth initiatives throughout the designated region. Serving as the pivotal on the ground liaison between Marketing, Retail Sales, and Store Operations, thi
The Retail Development Lead oversees the uniform implementation of Yalelo’s marketing campaigns, retail protocols, and customer expansion strategies throughout the designated territory. Serving as the on site liaison between Marketing, Retail Sales, and Store Operations, this position ensures approved campaigns, activa
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