Marketing Officer
Company: Clovers Management & Training Consultants Ltd
Contract Type: Full Time
Qualification: BA/BSc/HND, Diploma
Location: Job Field Marketing and Communication
Job Summary: The Marketing Officer is responsible for developing and implementing marketing strategies to promote the company's products and services, attract new clients, strengthen the brand, and support sales growth. The role involves market research, digital marketing, client engagement, and coordination of promotional activities.
Key Responsibilities:
Develop and execute marketing campaigns to increase brand awareness and sales. Identify and pursue new business opportunities and potential clients. Conduct market research to understand client needs, industry trends, and competitor activities. Manage the company's social media platforms and create engaging content. Coordinate advertising, promotional events, and marketing initiatives.
Prepare marketing materials, including brochures, presentations, and promotional content. Build and maintain strong relationships with clients and business partners. Collaborate with the sales team to generate and follow up on leads. Monitor and evaluate marketing campaign performance and prepare reports. Maintain the company's brand identity across all marketing channels. Assist in preparing and managing the marketing budget. Represent the company at exhibitions, networking events, and professional functions.
Perform any other marketing-related tasks assigned by management.
Desired Profile:
Bachelor's degree or Diploma in Marketing, Business Administration, Communication, or a related field. At least 3 years of experience in marketing, sales, or business development. Experience in digital marketing and social media management is an added advantage.
Required Skills:
Excellent communication and interpersonal skills. Strong presentation and negotiation skills. Creative thinking and problem-solving ability. Good understanding of digital marketing tools and social media platforms. Ability to analyze market trends and client data. Strong organizational and time management skills. Proficiency in Microsoft Office and marketing software. Ability to work independently and as part of a team. Results-oriented with a strong sense of customer service.
Key Performance Indicators (KPIs):
Number of qualified leads generated. Sales growth and revenue attributable to marketing activities. Increase in brand awareness and client engagement. Social media growth and campaign performance. Client acquisition and retention rates. Timely execution of marketing campaigns and events. Achievement of departmental marketing objectives.
[Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally]