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About Group MFI Group MFI is a pan-African organisation focused on enabling and transforming businesses through technology-driven solutions. The organisation works across multiple African markets and collaborates with global technology leaders to deliver impactful business solutions. Group MFI is seeking a dynamic and creative Assistant Marketing Manager to support the development and execution of marketing strategies that strengthen brand awareness, drive customer engagement, and generate business growth across Africa. The successful candidate will work in a fast-paced, multi-country environment, contributing to marketing campaigns, brand development, digital engagement, and corporate communications. Key Responsibilities 1. Marketing Strategy, Brand Development and Management – Support the development and execution of marketing strategies aligned with business objectives. – Ensure brand consistency across all marketing and communication touchpoints. – Maintain brand identity, appearance, and quality standards across all physical marketing assets. – Work closely with country teams to adapt and localise marketing initiatives for different markets across Africa. 2. Content Development and Digital Marketing – Participate in managing content creation for physical and digital brand assets. – Execute video marketing initiatives, including client testimonials, case studies, and product education content. 3. Event Management and Partner Engagement – Plan, coordinate, and execute corporate events, partner events, and exhibitions to ensure effective brand representation. – Oversee event logistics, including invitations, event setup, branding, and post-event communications. 4. Communications and Public Relations – Serve as a key liaison between internal teams, external stakeholders, and media partners. – Manage the development of internal marketing communications, including
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