Regional Marketing Director – Southern Africa

Responsabilités

You will be responsible for fulfilling the following duties and obligations: 1. Strategic Marketing Direction Collaborate closely with the VP of Marketing to develop and implement a comprehensive global marketing strategy specifically tailored for Southern Africa, including Zambia, Mozambique, South Africa, and additional expansion markets. Facilitate alignment between marketing objectives and commercial sales strategies, with a focus on delivering quantifiable enhancements to overall business performance. Employ expertise in customer segmentation and targeted marketing strategies to ensure each customer receives the most relevant and high-quality experience. Translate customer and market insights into impactful campaigns, product development, pricing strategies, and communication frameworks. Brand Positioning & Campaign Messaging This role involves defining and reinforcing the brand’s strategic positioning while developing compelling campaign messaging that resonates with target audiences. Key responsibilities include conducting market research to identify consumer insights, crafting brand narratives that align with corporate objectives, and ensuring consistency across all marketing channels. The ideal candidate will have a strong background in brand strategy, experience in developing multichannel campaigns, and the ability to translate complex ideas into clear, persuasive messaging. Proficiency in analyzing consumer behavior, competitive landscapes, and industry trends is essential to drive impactful brand communications. Enhance the company’s standing as a trusted and distinguished leader in the clean energy and solar technology sector. Collaborate with the global communications and content team to develop cohesive brand campaigns that articulate both the functional benefits of our products—such as affordability, durability, and innovation—and their personal value, including empowerment, sustainability, and the ability to enhance lives and create opportunities. Elevate brand perception by weaving compelling narratives to foster a resonant emotional connection with the audience. Deliver a unified brand presence across all platforms, including retail outlets, digital media, and grassroots community initiatives. 3. Development and Execution of Go-to-Market (GTM) and Channel Enablement Strategies This role is responsible for designing, implementing, and optimizing comprehensive Go-to-Market (GTM) strategies to drive product adoption, revenue growth, and market penetration. You will collaborate with cross-functional teams—including sales, marketing, product, and partner ecosystems—to align GTM initiatives with business objectives. Key responsibilities include identifying target markets, refining value propositions, and executing channel enablement programs to empower partners with the tools, training, and resources needed to effectively sell and support our solutions. Additionally, you will analyze market trends, competitive landscapes, and performance metrics to refine strategies, ensuring scalable and sustainable growth. Craft innovative go-to-market (GTM) strategies to facilitate successful product launches and seamless market entries. Collaborate with the sales team to develop and implement impactful marketing initiatives aimed at both agents and customers. Facilitate localized sales efforts in the final distribution stage by providing tailored marketing materials, enhancing brand presence, and conducting consumer education programs. Digital and Performance Marketing encompasses the strategic planning, execution, and optimization of online campaigns to drive measurable results. This role requires expertise in leveraging digital channels—such as paid search, social media, display advertising, and affiliate marketing—to achieve key performance indicators (KPIs) like lead generation, customer acquisition, and revenue growth. Candidates must possess a strong analytical mindset, proficiency in tools like Google Analytics, Meta Ads Manager, and marketing automation platforms, and the ability to interpret data to refine strategies. Responsibilities include developing data-driven marketing plans, managing campaign budgets, conducting A/B testing, and collaborating with cross-functional teams to align marketing initiatives with business objectives. Lead the strategic digital transformation of the marketing function, establishing robust performance marketing, CRM, and data-driven insights capabilities. Collaborate with the digital content team to enhance direct-to-customer engagement via digital channels as needed. Leverage data-driven insights to evaluate customer engagement levels, the generation of prospects, and the efficacy of conversion strategies. Team Leadership & Growth You will be responsible for overseeing the development, motivation, and performance of a high-functioning team, ensuring alignment with organizational goals. This role involves identifying skill gaps, providing mentorship, and fostering a collaborative environment that encourages professional growth and accountability. Additionally, you will lead initiatives to strengthen team cohesion, enhance productivity, and cultivate a culture of continuous improvement. Proven ability to lead and develop high-performing marketing teams that consistently deliver successful campaigns. Oversee and guide regional and functional marketing teams, fostering employee growth and enhancing skill sets to advance their professional development. Develop and sustain an environment that prioritizes high performance, clear purpose, and collaborative teamwork, while fostering a culture of innovation. Develop and nurture agency partnerships to maintain high standards in creative deliverables and optimize campaign performance. A promising applicant will ideally possess the following qualifications: A Bachelor’s degree in Marketing, Business, Communication, or a closely related discipline is required; possession of an MBA is advantageous. With over a decade of hands-on marketing expertise, including at least five years in a leadership role overseeing marketing teams or broader marketing functions. A background with renewable energy, off-grid solar solutions, FMCG, or durable goods aimed at base-of-pyramid markets would be considered an advantage. Demonstrates in-depth expertise in consumer behavior trends within emerging markets, as well as deep understanding of last-mile distribution complexities. Accomplished professionals with a proven track record in developing and overseeing comprehensive integrated marketing campaigns spanning digital platforms, above-the-line (ATL), below-the-line (BTL), and community-driven initiatives. Possesses robust data analysis and financial expertise, with a strong ability to oversee budgets and evaluate performance metrics effectively. Experienced in successfully leading and coordinating diverse teams and agencies spanning multiple international locations. Personal Attributes Dedicated professional with a steadfast commitment to advancing energy access and promoting sustainability, driven by a clear sense of purpose. Accomplished strategic and commercial professional known for exceptional execution discipline. Skilled in articulating ideas with clarity and finesse, demonstrating exceptional proficiency in conveying narratives effectively. Highly innovative and analytical, with a proven ability to thrive in collaborative settings that span both global and local dimensions. Demonstrates exceptional proficiency in leveraging data-driven insights to inform decision-making and drive impactful outcomes. Resilient individuals who thrive in dynamic, high-growth environments characterized by rapid change are encouraged to apply. What additional perks do we provide beyond competitive compensation and mandatory benefits? Professional advancement within a fast-paced, rapidly growing sector renowned for its significant societal contributions. A dynamic and inclusive work environment fosters open-mindedness and collaboration among passionate colleagues, united by their shared commitment to innovation and its profound influence on individuals and the planet. You will engage in a genuinely multicultural environment, collaborating with and gaining insights from individuals of diverse geographies, nationalities, and backgrounds. Here’s the paragraph: Through the Sun Center for Leadership, you will engage in customized and structured learning and development initiatives designed to enhance your leadership, management, and professional capabilities.

---

**

[Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally]