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Oasis Healthcare Group Limited is a company that runs a chain of facilities which aim to provide a 3 tier referral system to enable clients benefit from quality healthcare and also be seen by all appropriate healthcare cadre when need arises. It consists of skilled and dedicated health specialists, professionals, support staff, volunteers and physicians who promote quality healthcare services.
We are currently recruiting for the following positions:
Marketing Lead
Job Type: Full Time
Qualification: BA/BSc/HND
Job Field: Marketing and Communication
Overall Responsibility
Own the design and execution of Group campaigns, brand standards, digital marketing strategy, and key relationship programs that drive patient volume and brand equity across the network.
Key Responsibilities:
Develop and manage the Group campaign calendar, brand guidelines and creative standards across all facilities.
Apply Group brand guidelines and creative standards consistently across all facility marketing materials and activities.
Provide technical direction and performance oversight to the facility marketing officers.
Direct the Digital Media Marketing Officer and team on content, creative and digital channel strategy.
Oversee the Insurance Relations Officer's engagement plan with SHA and private insurers to support enrolment and payer visibility.
Lead the onboarding of new insurance/scheme clients at the facility level.
Direct the Physician/Doctor's Relations Officer's referral and physician engagement program.
Identify and follow up on local business leads, including corporate clients and small groups.
Relay market intelligence to the OHGL Senior Manager, Marketing & Communications.
Attend and contribute to weekly and monthly Group-wide marketing performance review meetings.
Prepare and submit regular facility marketing activity and performance reports, including campaign reach, leads, and conversion outcomes.
Track facility-level contribution to insurance/payer partnership growth and physician referral volume.
Track campaign performance and report ROI, reach, and conversion metrics monthly.
Profile recherché
Bachelors degree in Marketing, Communications, or Business.
Over 4 years of marketing management experience, including brand and digital campaign leadership.
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Strong strategic marketing and market development skills, with the ability to develop and execute initiatives that strengthen service uptake and market positioning.
Experience in managing multi-site marketing teams is an advantage.
Demonstrated brand management and campaign planning skills, with the ability to translate marketing strategies into effective, targeted campaigns.
Ability to coordinate and lead teams, work collaboratively across functions, and effectively deliver marketing initiatives.
Strong communication, presentation, networking, and negotiation skills, supported by creativity, innovation, and a customer-focused approach.
Marketing Officer-Mental Wellness Services
Job Type: Full Time
Qualification: BA/BSc/HND
Experience: 3 years
Location: Nairobi
Job Field: Marketing and Communication
Overall Responsibility
To develop and execute targeted marketing strategies that increase awareness, referrals, and utilization of the Group's Mental Wellness Services, strengthen the service line's market position; and support sustainable growth through effective campaigns, partnerships, outreach, and stakeholder engagement.
Key Responsibilities:
Develop and implement marketing strategies and plans for mental wellness services across the group.
Develop and execute targeted marketing campaigns to increase awareness, referrals, and utilization of mental health and wellness services.
Coordinate the positioning, branding, and promotion of mental wellness services across group facilities and target markets.
Identify and develop strategic partnerships with corporates, schools, institutions, insurers, community organizations, healthcare providers, and other relevant stakeholders to expand access and generate referrals.
Coordinate outreach, awareness, and community engagement initiatives that promote mental health and related services.
Develop and manage digital marketing, social media, content, and other communication initiatives to enhance visibility and engagement with the service line.
Autres informations
Conduct market research and monitor customer needs, industry trends, competitor activities, and emerging opportunities to inform marketing strategies.
Work closely with clinical and operational teams to develop service propositions, marketing materials, and campaigns that accurately communicate available services and their value.
Identify opportunities for market expansion, new referral channels, service uptake, and growth of mental wellness services.
Monitor marketing performance, referral trends, campaign effectiveness, and service utilization, and prepare periodic reports and recommendations for management.
Coordinate participation in relevant events, forums, professional engagements, and other platforms that enhance visibility and market positioning of the service line.
Ensure all marketing activities are aligned with group brand standards, approved communication guidelines, and applicable professional and regulatory requirements.
Job Requirements
Bachelors degree in Marketing, Communications, Business Administration or a related field.
At least 3 years relevant experience in marketing, preferably within healthcare, mental health, rehabilitation, or another service-oriented environment.
Demonstrable experience in developing and executing marketing campaigns and growth initiatives.
Experience in digital marketing, stakeholder engagement, partnerships, and business development will be an added advantage.
Willingness and ability to travel frequently across group facilities and other locations as required.
Method of Application
Interested and qualified candidates should forward their CV to: [Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally] using the position as subject of email.
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