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Position: Digital Marketing & Content Strategist
Company: Jobberman Third Party
Location: Accra & Tema Region, Ghana
Contract Type: Full-time (8am to 5pm)
Industry: Healthcare
Required Experience: Minimum 3 years
Language: English
Education: Minimum Bachelor's Degree
We are looking for a highly strategic, creative, and data-driven Digital Marketing & Content Strategist to grow our brand globally, attract distributors, and build an engaged community.
Key Responsibilities:
Full-Funnel Content Management: Execute a comprehensive content strategy covering the top (Awareness), middle (Engagement), and bottom (Conversion) of the funnel to maximize brand reach and drive sign-ups.
Multi-Platform Campaign Execution: Manage and schedule daily content across Facebook, Instagram, and TikTok, adhering to a strict production split: 60% videos, 25% graphics/flyers, and 15% text content.
Framework Implementation: Manage the 30-day conversion framework, creating content tailored to defined daily pillars (Opportunity, Product Trust, Engagement, Leadership, Lifestyle, Education, and Mindset).
Viral Content & Lead Generation: Design and script high-impact short-form videos using the Hook-Value-CTA framework. Manage the lead pipeline from initial discovery on social media to DM engagement,
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Digital Marketing & Content Strategist Jobberman Third Party Marketing & Communications
Mid level Experience Length:
Job descriptions & requirements Key Responsibilities Full-Funnel Content Management: Execute a comprehensive content strategy across Top (Attention), Middle (Engagement), and Bottom (Conversion) of the funnel to maximize brand reach and drive sign-ups. Multi-Platform Campaign Execution: Manage and schedule daily content across platforms including Facebook, Instagram, and TikTok, adhering to a strict production split of 60% Video, 25% Graphics/Flyers, and 15% Text-based content.
Framework Implementation: Manage the 30-Day High-Conversion Framework, creating tailored content for designated daily pillars (Opportunity, Product Trust, Engagement, Leadership, Lifestyle, Education, and Mindset).
Viral Content & Lead Generation: Design and script high-impact short-form videos utilizing the Hook-Value-CTA framework. Manage the lead pipeline from initial social media discovery down to DM engagement, WhatsApp migration, and presentation-based conversion. Paid Advertising Management: Plan, launch, and optimize Paid Ads (Lead Gen, Video Ads, and Retargeting campaigns) on Facebook, Instagram, and TikTok. Brand Integrity & Positioning: Protect the brand's reputation by ensuring high production quality, authentic testimonial usage, and strict adherence to compliant, non- exaggerated product and income claims. Performance Tracking: Monitor, analyze, and report on marketing KPIs daily (views, engagement), weekly (leads, audience growth), and monthly (conversion rates, revenue impact). Execution Standards: Maintain a mandatory, high-volume posting schedule: Minimum 2–3 daily posts and 4–5 high-quality videos weekly. Qualification Criteria
Proven Track Record: 3+ years of experience in Social Media Management, Content Strategy, or Digital Marketing (Experience in Direct Selling, MLM, Network Marketing, or the Health/Wellness industry is highly preferred) Funnel Mastery: Deep understanding of customer acquisition funnels, lead generation systems, and WhatsApp business conversion strategies. Video Production Savvy: Strong proficiency in scripting, shooting, and editing engaging short-form video content designed to hook viewers within the first 3 seconds. Paid Media Expertise: Hands-on experience managing paid ad accounts (Meta Ads Manager, TikTok Ads Manager) with a focus on lead generation and retargeting. Analytical Mindset: Ability to read data analytics and pivot content strategies based on daily, weekly, and monthly KPI trends. Key Competencies Strategic & Creative Thinking: Ability to seamlessly blend corporate vision (CIO insights) with viral, lifestyle-driven audience trends. Impeccable Communication: High emotional intelligence with the ability to write compelling copy, construct clear Calls-to-Action (CTAs), and communicate via voice channels effectively. Consistency & Discipline: A self-starter capable of maintaining a relentless publishing cadence without compromising on quality. Location : Accra Salary : Attractive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
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