Digital Marketing Specialist

Digital Marketing Specialist Delkor-Fiberk Ltd Marketing & Communications

• 1 week ago Easy apply Featured Accra & Tema Region Full Time Manufacturing & Warehousing You will be the main producer of digital marketing across the entire Delkor-Fiberk value chain. This means running social media for all brands, managing paid advertising, improving our Google presence, creating content — including photo and video — and understanding our products and customers well enough to market them to a Ghanaian audience. This is a senior, hands-on role with real ownership and real targets. We are not looking for someone who needs daily direction. Min Qualification: Degree

Expérience

Mid level Experience Length:

• 3 years Language Requirement: English Working Hours: Full Time - 8 to 5

Localisation

Accra & Tema Region, Ghana

Profil recherché

Job descriptions & requirements Job Responsibilities: Social Media & Community Own and manage all social media accounts across the Group — Facebook, Instagram, TikTok, X, and WhatsApp Business — for Delkor Logistics, Fiberk Goods, and Hire Purchase Platforms. Plan and execute a consistent content calendar across all brands — product promotions, seasonal campaigns (World Cup, Christmas, back-to-school), customer stories, and brand awareness content. Grow following and engagement across all platforms. Monitor and respond to comments, messages, and enquiries daily and professionally. Paid Advertising — Meta Build, manage, and optimise Facebook and Instagram ad campaigns using Meta Ads Manager with real budgets and measurable targets. Set up and maintain the Meta Pixel across all brand websites — custom events, retargeting audiences, lookalike audiences, and conversion tracking. Write ad copy, brief or produce visuals, and continuously test and adjust campaigns based on performance data. SEO & Website Content Improve Google search visibility for all brands — product pages, category pages, and local search for Greater Accra and beyond. Conduct keyword research, write or oversee SEO-optimised content, and work with the IT team to resolve Google Search Console issues. Monitor Google Analytics and Search Console weekly. Identify underperforming pages and act on the findings. Content Production — Photo & Video Shoot and edit product photos for appliances, furniture, and mobile phones for use across the website, social media, and ads. Produce short-form video content for Instagram Reels and TikTok — product showcases, promotions, and behind-the-scenes brand content. Ensure all visual content meets a consistent, professional brand standard across all three companies. Reporting Deliver a clear bi-weekly report covering: content published, ad spend and results, website traffic, leads generated, and recommendations. Numbers only — no vague summaries. Requirements: Experience — All of the Following Are Required Minimum 3 years of active, hands-on digital marketing — owning accounts and campaigns, not assisting someone else who did. Proven social media management for a brand — growth, engagement, and consistency, not just posting. Proven Meta Ads Manager experience with real budgets and demonstrable ROI. Demonstrable SEO results — rankings improved, traffic grown, technical issues resolved. Hands-on photography and videography — product shoots, short-form video, editing. A portfolio is required at application. Experience marketing consumer electronics, appliances, furniture, logistics, or hire purchase is a strong advantage. Experience marketing to a Ghanaian or West African audience is strongly preferred.

Compétences requises

Meta Ads Manager and Meta Business Suite — confident, not just familiar. Meta Pixel — setup, event tracking, troubleshooting, custom conversions. Google Search Console and Google Analytics — reading and acting on data, not just logging in. SEO tools — at least one of: Google Trends, AnswerThePublic, Ahrefs orSEMrush Photo editing — Adobe Lightroom, Photoshop, or equivalent. Video editing — Adobe Premiere, CapCut, or equivalent. Short-form content for Reels and TikTok. Canva or similar for quick social graphics. WhatsApp Business — catalogues, broadcast lists, and business features. Basic understanding of how websites work — enough to brief a developer, read a Search Console error, and understand what a meta tag or alt text is. Personal Qualities Excellent written English — you will write captions, ad copy, and customer-facing content every day. Self-directed — this role has no one above you in marketing. You set the plan and execute it. Honest with data — we want to know what is not working as much as what is. Don't dress up poor results. Consistent — social media requires showing up every day, not just when inspired. Commercially minded — every post, ad, and video should have a clear purpose tied to a business outcome. Portfolio Requirement Every applicant must submit a portfolio with their application. Applications without a portfolio will be rejected. Your portfolio must include: At least 3 examples of social media accounts or campaigns you have personally managed — include screenshots of growth, engagement, or results. At least 2 examples of Meta ad campaigns you have run — include campaign results (budget figures may be blurred if needed). At least 3 product photos you have shot and edited yourself — appliances, electronics, or furniture preferred, but not required. At least 2 short-form videos you have produced — Reels, TikTok, or similar. At least 1 example of SEO work — a page you helped rank, a Search Console issue you resolved, or traffic growth you contributed to. NB :Your portfolio can be submitted as a PDF, a Google Drive link, a personal website, or a combination. It must be ready at the time of application — not "available on request."

Missions principales

Salary & Compensation:  We offer an attractive base salary plus structured commissions, and performance-based incentives designed to reward the achievement of agreed reach and targets, measurable results, and consistent contribution to business growth. Location : Accra Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job