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Digital Marketer
Company: Vanguard Assurance Company Limited
Sector: Marketing & Communications
Location: Accra & Tema Region
Contract Type: Full-time
Experience: Intermediate level, 3 years of experience
Language: English
Job Summary: The successful candidate will be responsible for managing and developing the company's digital presence across all social media platforms, creating engaging content, increasing brand visibility, generating quality leads, and supporting customer acquisition and retention efforts through digital channels.
Minimum Qualifications: Bachelor's Degree
Key Responsibilities:
Develop and implement digital marketing strategies aligned with the company's business objectives.
Manage the company's social media accounts, including Facebook, LinkedIn, Instagram, X (Twitter), TikTok, and other relevant platforms.
Create compelling and engaging content, including graphics, videos, articles, blogs, and promotional campaigns.
Monitor online customer interactions and ensure timely responses to inquiries, complaints, and feedback.
Plan and execute paid digital advertising campaigns to increase brand awareness and generate leads.
Track, analyze, and report on digital marketing performance metrics.
Collaborate with sales, customer service, and business development teams to support lead generation and customer engagement initiatives.
Monitor industry trends, competitor activities, and emerging digital marketing opportunities.
Support product launches, promotional campaigns, and corporate branding initiatives.
Required Qualifications and Skills:
The ideal candidate should possess:
Technical Skills:
Bachelor's Degree in Marketing, Communications, Digital Media, Business Administration, or a related field.
Professional certifications in Digital Marketing, Google Analytics, Google Ads, Meta Advertising, SEO, or related disciplines will be an added advantage.
Strong understanding of: Social Media Marketing, Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Marketing Automation, Digital Advertising Platforms.
Proficiency in content creation tools such as Canva, Adobe Creative Suite, CapCut, or equivalent platforms.
Experience using social media management tools such as Hootsuite, Buffer, Sprout Social, or similar applications.
Analytical and Strategic Skills:
The candidate must demonstrate strong analytical abilities, including the ability to:
Interpret digital marketing data and translate insights into actionable business strategies.
Analyze customer behavior, engagement patterns, and sentiment in li
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Digital Marketer Vanguard Assurance Company Limited Marketing & Communications
Mid level Experience Length:
Job descriptions & requirements Key Responsibilities Develop and implement digital marketing strategies aligned with the company's business objectives. Manage the company's social media handles, including Facebook, LinkedIn, Instagram, X (Twitter), TikTok, and other relevant platforms. Create compelling and engaging content, including graphics, videos, articles, blogs, and promotional campaigns. Monitor online customer interactions and ensure timely responses to inquiries, complaints, and feedback. Plan and execute paid digital advertising campaigns to increase brand awareness and generate leads. Track, analyze, and report on digital marketing performance metrics. Collaborate with Sales, Customer Service, and Business Development teams to support lead generation and customer engagement initiatives. Monitor industry trends, competitor activities, and emerging digital marketing opportunities. Support product launches, promotional campaigns, and corporate branding initiatives. Required Qualifications and Skills The ideal candidate should possess: Technical Competencies Bachelor's degree in Marketing, Communications, Digital Media, Business Administration, or a related field. Professional certifications in Digital Marketing, Google Analytics, Google Ads, Meta Advertising, SEO, or related disciplines will be an added advantage. Strong understanding of: Social Media Marketing Content Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Email Marketing Marketing Automation Digital Advertising Platforms Proficiency in content creation tools such as Canva, Adobe Creative Suite, CapCut, or equivalent platforms. Experience using social media management tools such as Hootsuite, Buffer, Sprout Social, or similar applications.
Analytical and Strategic Skills The candidate must demonstrate strong analytical prowess, including the ability to: Interpret digital marketing data and translate insights into actionable business strategies. Analyze customer behavior, engagement patterns, and online sentiment. Track key performance indicators (KPIs), including reach, impressions, engagement rates, lead conversion rates, customer acquisition costs, and return on marketing investment. Conduct competitor analysis and identify market opportunities. Prepare comprehensive performance reports and recommendations for management decision-making. Use data-driven approaches to optimize campaign effectiveness and improve customer experience. High level of professionalism and attention to detail. Expected Outcomes The recruitment of a dedicated Digital Marketing Officer is expected to: Increase the company's online visibilit and brand awareness. Strengthen customer engagement and satisfaction. Improve lead generation and sales conversion rates. Enhance corporate reputation and digital competitiveness. Support the company's overall growth and market expansion objectives. Location : Accra Salary : Attracrive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job
Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.
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