Digital marketing officer

Company Description SHEKINA INVEST LLC mobilizes financial resources to support the development of Sub-Saharan Africa through “smart investments” in high-impact sectors. The company focuses on initiatives that drive sustainable growth, economic inclusion, and long-term value creation. By partnering with diverse stakeholders, SHEKINA INVEST LLC aims to contribute to a more prosperous and resilient African economy. Team members join a mission-driven organization committed to responsible investment and measurable results.

1. Position Summary

The Digital Marketing Officer will be responsible for developing and implementing SHEKINA Invest / SCI Bethesda’s digital marketing activities to increase the visibility of its products, generate sales leads, and support customer engagement.

The officer will use artificial intelligence (AI) tools and digital platforms to create attractive promotional videos, flyers, product visuals, social media content, and customer communications. The role will focus particularly on promoting SCI Bethesda’s products, including ready-mix concrete, paving stones, exterior tiles, blocks, gutters, and other construction materials, to targeted customers such as construction companies, property developers, architects, public institutions, contractors, hardware stores, and individual buyers.

2. Main Responsibilities

A. Digital Content Creation

• Create professional promotional flyers, posters, brochures, banners, and product catalogues for SCI Bethesda products.

• Produce short marketing videos, product demonstrations, before-and-after visuals, project showcases, and social media reels using AI-powered tools.

• Use AI tools to enhance product images, create mock-ups, generate voice-overs, add subtitles, edit videos, and improve the quality of promotional materials.

• Prepare digital content highlighting product specifications, prices, availability, delivery options, quality standards, and completed projects.

• Ensure that all promotional materials are accurate, attractive, consistent with the company’s image, and approved before publication.

B. Social Media and Online Communication

• Manage and regularly update the company’s social media pages, including Facebook, Instagram, LinkedIn, TikTok,

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