Regional Sales Manager - Nigeria, West Africa

Leading FMCG Company - West Africa Posted by Workbridge Consulting Services

• 1 - 3 years Not Disclosed Nigeria Posted: 2 weeks ago Openings: 1 Applicants: 100+ Leading FMCG Company - West Africa Posted by Workbridge Consulting Services Job description Job Title: Regional Sales Manager (FMCG)

Localisation

Department: Sales Reports To: National Sales Manager (NSM) Must have Qualification

Formation / Diplômes

Education: MBA ( Tier 1 / Upper Tier 2 Preferred ).

Expérience

Experience: Minimum of 1-3 years as ASM in the FMCG sector.

Communication: Strong interpersonal, negotiation, and presentation skills. Job Overview We are seeking an experienced and dynamic Regional sales manager with a strong background in the fast-moving consumer goods (FMCG) industry, 1- 3 years as Area Sales Manager (ASM) in FMCG . The role involves overseeing sales operations within a defined region, leading a team of sales professionals, driving revenue growth, and ensuring the execution of strategic plans to achieve business goals. Key Responsibilities:

• 1. Sales Strategy & Planning: Develop and implement regional sales strategies aligned with company objectives. Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
• 2. Team Leadership & Development: Lead, train, and motivate the regional sales team to achieve targets and enhance performance. Conduct regular performance reviews and provide coaching and development plans.
• 3. Revenue & Profitability Management: Achieve regional sales targets, ensuring profitability and market share growth. Monitor and manage budgets, pricing, and promotional activities to maximize ROI.
• 4. Customer Relationship Management: Build and maintain strong relationships with key clients, distributors, and retailers. Address customer concerns and ensure high levels of customer satisfaction.
• 5. Reporting & Analysis: Prepare and present regular sales reports, including forecasts, KPIs, and market analysis. Use data-driven insights to optimize sales strategies and improve performance.
• 6. Compliance & Execution:

Ensure adherence to company policies, ethical standards, and regulatory requirements. Execute national campaigns and ensure brand visibility and presence at the regional level. Skills Leadership Skills: Proven ability to lead, inspire, and manage a high-performing sales team. Sales Acumen: Strong understanding of FMCG sales processes, distribution channels, and retail dynamics. Analytical Skills: Excellent data analysis and decision-making skills with a results-oriented mindset. Prior experience in the same area(s). Tech Savvy: Proficiency in CRM tools, Microsoft Office Suite, and sales performance software. Travel: Willingness to travel extensively within the region. Role: Regional Sales Manager (B2C) , Industry Type: FMCG , Department: Sales & Business Development , Employment Type: Full Time, Permanent Role Category: Retail & B2C Sales Education PG: MBA/PGDM in Marketing Key Skills Skills highlighted with ‘ ‘ are preferred keyskills Distribution Management Market Expansion Secondary Sales Communication Skills Redistribution Team Handling Retail Outlets Lead Operations Retail Operations Stores General Trade Merchandising Sales Consumer PoS Retail Management general trade operations A rapidly growing FMCG company based in West Africa, established in 2020, with strong capabilities in food manufacturing and distribution.

Autres informations

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