Regional Sales Manager at PepsiCo Nigeria

Regional Sales Manager at PepsiCo Nigeria - May 6, 2026

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Regional Sales Manager at PepsiCo Nigeria ⏲ May 6, 2026, 9:15 AM ⋕ View all Sales & Business Development jobs

PepsiCo - In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo. Our company is made up of seven divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia/New Zealand and China. Each of these divisions has its own unique history and way of doing business.

We are recruiting to fill the position below:

 

Job Title:  Regional Sales Manager

Location:  Lagos

Job Description

To drive a “Faster” business growth agenda, the business is expanding and leveraging its existing business model, by exploring previously under-served white spaces for existing and emerging product portfolio (Grains and Snacks) within the 3P GTM.

This role forms part of the Sales Organization, to enable this and drive our growth agenda. The role will be responsible for the delivery of our sales and distribution objectives and lead the execution of commercial strategies across multiple channels at the regional level, in conjunction with the 3P Field Sales team.

For the Region: The role is responsible for operational execution of the contractual sales and distribution agreements with the third-party distributors team and manages performance against set KPI’s of Sales targets, Volume and Revenue targets, Distribution (Numeric & Weighted), Quality, Food Safety, Occupational Safety, Service and Cost.

Identify and lead business development plans in collaboration with the 3P sales team and into the PEP internal business governance process.

Customer development – establish best practices and discipline for selection and onboarding of right trade partners (with right WC, infrastructure and Mindset) to support the delivery of our growth Agenda.

Capability – responsible for Coaching, training and developing the 3P sales team (ZSM, ASMs & FSEs). 

Responsibilities

Deliver key monthly and annual brand KPI for the region – volume, revenue, portfolio mix, coverage etc.

Manage full execution of all Pepsico’s annual operating plans, quarter and monthly initiatives (working with 3P Distributor teams and external agencies) in the region

Cultivate collaborative relationships with 3P Distributor Sales Force, KBPs, wholesalers and their teams in a way that promotes Pepsico brands and products

Provide activation and merchandising strategies and Leading the execution of activation and merchandising strategies by working with DP teams and agencies to ensure brilliant execution of all market activities and in line with agreed objectives

Share business performance/effectiveness of market activities as required during review sessions using relevant tools

Monitor market / competitor activities, execute relevant market surveys and product feedback and promptly share updates with the business according to agreed schedule and as may be required.

Implement plans to grow and strengthen existing customer base by regularly reviewing performance / financial health and implementing tactical initiatives in the region

Develop new business by recruiting new customers (as required) – leading/collaborating with the local team of DP in prospecting, engaging, assessing, appointing and managing new distributors / dealers.

Facilitate coverage and effectiveness of secondary sales channels (Wholesales, OM Retail, Neighborhood D2R, KAM Retail and other channels) by developing the sales reps through classroom training and field coaching and accompaniments – train, coach and measure Manage deployment and maintenance of POS and merchandising materials assigned to region.

Qualifications

5-7-years post Tertiary Qualification experience, specifically in Commerce / Economics / Logistics with at least 5 Years at a Middle Management Level sales with Proven results at delivering business change

Extensive FMCG operational sales/distributor management experience

Channel Insights and analytical ability to feedback on channel trends

High level of business acumen ~ commercially savvy and financially aware

Flexibility to work in any region, with travel up to 75% of the time

Proven track record of working in a team

Self-Motivated and Proactive 

Fluency in Hausa and Kanuri languages

Excellent In-Market Execution Skills

Good Team Management Skills

Excellent analytical, project management and presentation skills Project leadership skills

Foods & Beverage exposure with a strong focus on Traditional Trade

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