Brand Manager Bakery Segment – CADYST GROUPDouala)
The CADYST Group is a major player in the agri-food sector in Cameroon and the sub-region, bringing together several subsidiaries. Its mission is to develop bold, competitive and sustainable companies in Africa, and build industrial sectors that create strong local value and collective pride. The Sales and Marketing Department of CADYST Grain seeks, for the city of Douala, a candidate for the position of Brand Manager Bakery Segment.
Main duties
The position implements CADYST GRAIN’s Bakery brand marketing strategy to increase brand awareness, grow sales, strengthen market share and retain business customers, while contributing to the profitability and sustainable growth of the brand portfolio.
As such, he or she deploys field marketing actions to bakeries, hot spots and distribution networks in order to stimulate sales and develop the presence of brands. He or she strengthens the visibility of brands through the implementation of local promotional actions and advertising media at the point of sale (PLV).
The Brand Manager organizes and hosts technical demonstrations, product tests, tastings and professional meetings for bakers. He or she assists sales teams in the field in prospecting activities, recruiting new customers and developing sales volumes.
He or she manages product launches and marketing activations by monitoring the testing, adoption of products and their transformation into orders. He or she also contributes to the design, deployment and facilitation of professional customer loyalty programs.
In addition, the Brand Manager carries out a continuous competitive watch on prices, products, commercial actions and market trends. He or she analyzes business performance by brand, geographic area and customer segment, identifies gaps and recommends appropriate corrective actions.
He or she participates in the development of marketing action plans and monitors budgets allocated to different activities. Finally, he or she produces regular reports on field activities, marketing activations, customer recruitment, volumes generated and results obtained.
Candidate profile
The candidate must hold a Baccalaureate+3 minimum in Marketing, Commerce, Management or any equivalent field, and at least four (04) years of experience in a marketing, brand management or product management function. Experience in the FMCG, agri-food or bakery sector is a major asset.
He or she must have the ability to design and execute high-impact field marketing actions, master the techniques of commercial animation, prospecting and customer loyalty, and have experience in steering product launches and technical demonstrations.
The position requires a good ability to analyze sales, market share and brand performance, mastery of competitive intelligence and budget tracking methods, as well as a good command of Microsoft Office tools, including Excel and PowerPoint. Knowledge of non-media communication levers is also expected: sales promotion, sponsorship, press relations, events, fairs and trade shows.
The candidate must demonstrate creativity and a sense of innovation, possess excellent communication and persuasion skills, analytical and synthesis skills, intellectual curiosity and strong market orientation, as well as the ability to work in teams and in the field.
He or she must be integral and exemplary in his or her professional practices, results- and performance-oriented, organized, rigorous and dynamic, proactive and autonomous, and endowed with an excellent sense of customer service.
Education and experience
Level of experience: Intermediate. Professional experience: between 3 and 5 years. Minimum level of study: Bachelor’s Degree.
Application file
Applications must be accompanied by a curriculum vitae. Deadline for applications: Tuesday 03 November 2026.
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