T4
Assistante Marketing & Communication Digitale
NOUVEAUCDIabout 6 hours ago
Job Description
Sénégal
CDI
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Automatically translated from French. View the original offer
Return to opportunities Add to favourites Marketing & Digital Communications Assistant Opportunity description: Job overview As part of the development of its activities, we are looking for a young woman who is dynamic, creative, versatile and passionate about marketing, digital communication, new technologies and the medical sector. The candidate’s mission will be to participate in the communication strategy, the promotion of products and services, the development of visibility and commercial prospecting.
Other information
She will be involved in the promotion of computer software, digital solutions and medical equipment for professionals and healthcare facilities.
Main duties
Marketing and digital communication Develop and implement digital communication strategies. Manage and animate professional social networks: Facebook, LinkedIn, Instagram, TikTok, etc. Design visuals, posters, flyers, brochures and advertising materials. Write professional content, articles, publications and promotional messages. Create and manage digital advertising campaigns. Develop the visibility and notoriety of the structure on the Internet. Participate in the creation of photo and video content. Ensure competitive intelligence and identify new trends in digital marketing. Promotion of software and IT solutions Participate in the promotion and commercialization of computer software and applications. Understand the features of software to better present their benefits to customers. Conduct demonstrations and presentations of digital solutions. Design promotional videos, tutorials and presentation materials. Participate in the management and updating of websites and digital platforms. Contribute to the marketing strategy of IT solutions. Participate in prospecting with companies, administrations and health institutions. Marketing and promotion of medical equipment Participate in the promotion and marketing of medical equipment, hospital equipment and medical devices. Designing catalogues, product sheets, brochures and commercial media. Make visuals and videos of the presentation of medical equipment. Conduct research on the technical characteristics and areas of use of equipment. Participate in the presentation of products to hospitals, clinics, medical practices and other health facilities. Identify business opportunities and the needs of healthcare professionals. Participate in prospecting and customer loyalty campaigns. Monitor innovations and trends in the medical equipment market. Commercial development and prospecting Identify and prospect new customers and partners. Participate in the preparation of commercial offers and service proposals. Follow up with prospects and customers. Contribute to the making of appointments and the organization of commercial presentations. Participate in the preparation of promotional campaigns and commercial actions. Develop and maintain relationships with customers and partners. Participate in the development of strategies to increase sales and customer portfolio. Monitoring and reporting Track the performance of publications and advertising campaigns. Analyze the statistics and results of marketing actions. Prepare periodic reports of activities. Monitor business and marketing objectives. Propose corrective actions and ideas to improve performance.
Candidate profile
Education / Qualifications
Bac+2 or Bac+3 in Marketing, Digital Communication, Commerce, IT Management, Multimedia or equivalent field. Further training in digital marketing or IT development would be an advantage. Versatile profiles combining marketing, IT and commerce will be particularly appreciated. Technical skills Good command of social networks and digital communication strategies. Mastery of Canva and graphic creation tools. Knowledge of video editing: CapCut, Adobe Premiere Pro or equivalent tools. Good knowledge of office and digital tools. Knowledge of WordPress and website management. Mastery of artificial intelligence tools: ChatGPT and other AI assistants. Knowledge of SEO, Meta Ads and Google Ads. Ability to use digital tools to develop business activities. Interest in computer software, medical equipment and new technologies.
Experience
A first experience in marketing, digital communication, commerce or digital project management would be appreciated. However, recent graduates with practical skills, personal achievements or a relevant portfolio are also encouraged
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