Regional Sales Manager (RSM) at Sonia Foods Industries

Regional Sales Manager (RSM) at Sonia Foods Industries - April 27, 2026

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Regional Sales Manager (RSM) at Sonia Foods Industries ⏲ Apr 27, 2026, 9:54 AM ⋕ View all Sales & Business Development jobs

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia. The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

We are recruiting to fill the position below:

Job Title: Regional Sales Manager (RSM)

Location: Jos, Plateau

Employment Type: Full-time

Department: Sales

Reports To: National Sales Manager (NSM)

Job Overview

We are seeking an experienced and dynamic Regional Sales Manager with a strong background in the fast-moving consumer goods (FMCG) industry.

The ideal candidate should have at least 7–10 years of experience, including a minimum of 3 years as a Regional Sales Manager (RSM) in FMCG.

The role involves overseeing sales operations within a defined region, leading a team of sales professionals, driving revenue growth, and ensuring the execution of strategic plans to achieve business goals.

Key Responsibilities

Sales Strategy & Planning:

Develop and implement regional sales strategies aligned with company objectives.

Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.

Team Leadership & Development:

Lead, train, and motivate the regional sales team to achieve targets and enhance performance.

Conduct regular performance reviews and implement coaching and development plans.

Reporting & Analysis:

Prepare and present regular sales reports, including forecasts, KPIs, and market analysis.

Use data-driven insights to optimize sales strategies and improve performance.

Compliance & Execution:

Ensure adherence to company policies, ethical standards, and regulatory requirements.

Execute national campaigns and ensure brand visibility at the regional level.

Revenue & Profitability Management:

Achieve regional sales targets while ensuring profitability and market share growth.

Monitor and manage budgets, pricing, and promotional activities to maximize ROI.

Customer Relationship Management:

Build and maintain strong relationships with key clients, distributors, and retailers.

Address customer concerns and ensure high levels of customer satisfaction.

Key Performance Indicators (KPIs)

Regional sales growth

Market share improvement

Team performance and retention

Customer satisfaction levels

Budget and expense management

Qualifications & Skills

Education: Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).

Analytical Skills: Excellent data analysis and decision-making skills with a results-oriented mindset.

Industry Experience: Prior experience in the same region(s) is an advantage.

Communication: Strong interpersonal, negotiation, and presentation skills.

Tech Savvy: Proficiency in CRM tools, Microsoft Office Suite, and sales performance software.

Travel: Willingness to travel extensively within the region.

Experience: Minimum of 7–10 years of sales experience in the FMCG sector, with at least 3 years in a leadership role.

Leadership Skills: Proven ability to lead, inspire, and manage a high-performing sales team.

Sales Acumen: Strong understanding of FMCG sales processes, distribution channels, and retail dynamics.

Why Join Us?

Opportunity to work with a leading FMCG brand.

Competitive compensation and benefits package.

Dynamic and supportive work environment with strong career growth opportunities.

[Click the Apply button below to see the contact details]