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CA

Sales and Marketing Manager (M/F)

CAWA Guinée
📍 République de GuinéeCDI🗓️ 12 days ago

Job Description

République de Guinée
CDI

Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

Automatically translated from French. View the original offer

Sales and Marketing Manager Company: CAWA Guinea

Education / Qualifications

Contract: Other | Location RĂ©publique Guinea | Experience: 5 years and over | Training: BAC+4 or BAC+5 | Deadline 2026-11-07 Job description

Other information

The Sales and Marketing Manager leads the commercial and marketing strategy of the company specializing in commerce and services. It proposes the commercial action plans, animates and supervises the sales teams, develops the customer portfolio, manages the calls for tenders and implements the marketing plan on three departments: agricultural inputs, professional hygiene Diversey and Digital GPS.

Main duties

Propose the commercial action plan and revenue targets to the General Management

  • Ensure active monitoring of prices, competition and market needs
  • Animate, train, evaluate and set the individual objectives of sales technicians and sales representatives
  • Track sales, margins and compliance with floor prices set by the Management
  • Prepare price offers and write responses to calls for tenders (major accounts, institutions, projects, NGOs)
  • Develop and implement the marketing plan (catalogues, sales materials, social networks, trade shows and fairs)
  • Prospecting new customers and driving business development across the company’s three departments: Agricultural Inputs, Diversey Occupational Hygiene and Digital GPS
  • Develop and operate the network of regionally approved distributors for agricultural inputs
  • Negotiate commercial terms within the limits of granted delegations
  • Track receipts with accounting and relaunch late payment customers
  • Organize field demonstrations and customer trainings with agronomic engineers, then send a daily report to the General Management

Candidate profile

Experience

Holder of a Baccalaureate+4/5 in Commerce, Marketing, Management or equivalent field, with a minimum of 5 years experience in B2B sales including at least 2 years in team management, ideally in agribusiness, distribution or services. Proven experience in client portfolio management and collection procedures. Ability to develop business offerings and strategic and operational marketing plans. Rigor, sense of result, integrity, relational ease and availability for frequent travel in the region. Mastery of office automation (Excel, Word, PowerPoint) and management tools. Women’s applications are highly welcome. Required skills Client Portfolio Management Recovery procedures Development of commercial offers Strategic and operational marketing plans Sale B2B

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Expert Application Advice

Votre profil senior en commercial correspond au besoin de CAWA Guinée. Pour valoriser votre expérience, mentionnez comment vous avez concrètement répondu à Excel dans un contexte africain. Une accroche personnalisée, avec un exemple local, fera la différence dès les premières lignes.

Positionnement — Votre lettre de motivation doit répondre à une seule question : pourquoi VOUS pour CE poste précis à CE moment ? Évitez les lettres génériques — une phrase sur ce que vous apportez spécifiquement vaut mieux que trois paragraphes généraux.

KPIs commerciaux — Chiffre d'affaires généré, croissance du portefeuille, quota atteint (%) : ces 3 métriques sont obligatoires en entretien senior. Préparez aussi votre plan des 100 premiers jours — les directeurs commerciaux qui arrivent avec un plan sont systématiquement plus crédibles.

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Your safety comes first — read before you go

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  • •A salary that is far above the market rate for the position and the city is a red flag — be extra cautious.

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