The External Marketplaces Content Manager is responsible for creating, optimizing and managing the product content distributed on the main marketplaces (Amazon, Kiabi, etc.). Its objective is to improve the visibility, attractiveness and commercial performance of products through quality content, optimized for SEO and adapted to the specificities of each platform. He/She also coordinates the launch of new products in different international markets and collaborates with internal teams as well as external partners.
Main duties
Write, enrich and optimize product sheets on marketplaces by highlighting the characteristics of products.
Other information
Manage visual content (photos, infographics and multimedia content) as well as brand pages.
Optimize product listings with SEO best practices and the integration of relevant keywords.
Group similar products together to synthesize their common characteristics.
Implement promotional actions and monitor the commercial performance of products.
Control the quality of content and ensure the follow-up of tickets related to marketplaces.
Coordinate the launch of new products on different countries by defining priorities, launch schedule and duplication of content.
Collaborate with Marketplace, SEO, Marketing, Product and IT teams as well as partner agencies.
Candidate profile
Excellent command of French, with strong writing skills.
Strong sense of marketing and ability to write content valuing products while respecting SEO constraints.
Good knowledge of marketplaces, especially Amazon.
Mastery of Excel and ideally ChannelEngine and Zonguru tools.
Good knowledge of product enhancement techniques and natural referencing.
Foreign languages appreciated, with a priority for German, then Spanish and English. Italian and Polish are also an asset.
Team spirit, ease in cross-functional work and ability to coordinate providers.
For the recruitment of two profiles, it is desired to have:
a senior profile, autonomous, able to coordinate projects and work with several departments;
a complementary profile with other language skills to effectively cover the different international markets.
Regardbeauty recruits: Content Manager Marketplaces, Freelance, at AmbaranjanaAntananarivo, Madagascar.
Duties
Write, enrich and optimize product sheets on marketplaces by highlighting the characteristics of products. Manage visual content (photos, infographics and multimedia content) as well as brand pages. Optimize product listings with SEO best practices and the integration of relevant keywords. Group similar products together to synthesize their common characteristics. Implement promotional actions and monitor the commercial performance of products. Control the quality of content and ensure the follow-up of tickets related to marketplaces. Coordinate the launch of new products on different countries by defining priorities, launch schedule and duplication of content. Collaborate with Marketplace, SEO, Marketing, Product and IT teams as well as partner agencies.
Candidate profile
Excellent command of French, with strong writing skills. Strong sense of marketing and ability to write content valuing products while respecting SEO constraints. Good knowledge of marketplaces, especially Amazon. Excel and ideally ChannelEngine and Zonguru tools. Good knowledge of product enhancement techniques and natural referencing. Foreign languages appreciated, with a priority for German, then Spanish and English. Italian and Polish are also an asset. Team spirit, ease in cross-functional work and ability to coordinate providers. For the recruitment of two profiles, it is desired to have:
a senior profile, autonomous, able to coordinate projects and work with several departments; a complementary profile with other language skills in order to effectively cover the different international markets.
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