Community Manager (M/F)

Community Manager (m/f) – Abidjan

IMAG’IN REFLET supports companies in their digital communication, the enhancement of their brand image and the development of their online presence. As part of the strengthening of its team, the agency recruits a creative, organized and dynamic Community Manager, able to animate the social networks of the agency and its customers.

Job overview

The position is attached to the Communication and Digital Marketing department, under the authority of the Digital Communication Officer or the Department Manager. The workplace is Abidjan, in Ivory Coast. The type of contract will be defined according to the recruitment.

The incumbent is responsible for designing and publishing attractive content, developing online communities, interacting with Internet users and contributing to the achievement of communication and visibility objectives.

Main duty

Ensure the daily animation of the social networks of IMAG’IN REFLET and its customers, by producing and distributing content adapted to audiences, developing community engagement and ensuring the quality of interactions with brands.

Main responsibilities and activities

Management of social networks

Administer the social accounts entrusted by the agency and prepare and schedule publications according to validated editorial calendars. Ensure a regular and consistent presence on Facebook, Instagram, TikTok, LinkedIn and other relevant platforms. Adapt the formats and messages to the specificities of each social network, ensure the consistency of the brand image and respect for editorial guidelines.

Content creation and production

Propose creative content ideas based on goals and targets. Write publication texts, captions, hooks and calls to action. Design scripts for short videos, Reels and TikTok. Participate in the creation of carousels, simple visuals and promotional content, as well as shooting, filming and content creation sessions when necessary. Collaborate with graphic designers, videographers and editors to produce content, and adapt content to relevant trends without compromising brand identity.

Animation of communities

Respond to comments, private messages and requests from Internet users. Encourage exchanges and develop community engagement. Identify recurring questions and forward commercial requests to the relevant interlocutors. Moderate comments according to defined rules. Quickly report sensitive complaints, problematic comments and situations that may affect a brand’s reputation. Ensure the quality and speed of interactions.

Watch and trends

Follow social media trends and high-performance content formats. Identify topics relevant to customer audiences. Conduct a competitive watch on the accounts and sectors of activity concerned. Propose content ideas related to current events and trends, and participate in the search for creative concepts for campaigns.

Performance monitoring

Track statistics of publications and administered accounts. Measure reach, impressions, engagement, video views and subscriber evolution. Identify the most effective content. Produce periodic reviews of the activities carried out and make recommendations to improve the content and animation of communities.

Organization and collaboration

Comply with editorial calendars and publication deadlines. Submit content for validation according to agency procedures. Participate in editorial meetings and brainstorming sessions. Maintain up-to-date tables for tracking publications and interactions. Collaborate with the Digital Communications Officer to ensure consistency of actions. Report operational difficulties and propose solutions.

Candidate profile

Education and qualifications

Bac+2 or Bac+3 in communication, marketing, digital marketing, journalism or equivalent field. Training in digital content creation is an advantage.

Experience

A first experience in social media management is desired. Experience in communication agency or in the management of several customer accounts is an asset. A portfolio of publications, videos or animated accounts may be requested.

Technical skills

The candidate must be proficient or able to use Meta Business Suite; Facebook, Instagram, TikTok and LinkedIn; tools for programming and tracking publications; Canva or an equivalent graphic design tool; CapCut or an equivalent video editing tool; social media native statistics tools; artificial intelligence tools to make it easier to find ideas, write and prepare content; collaborative tools for tracking tasks and editorial calendars. Mastering photography, from video shooting to smartphone and editing short videos is an important advantage.

Writing and creative skills

Excellent command of written French. Ability to write attractive texts adapted to different audiences. Good understanding of social media communication codes. Creativity and a sense of observation. Ability to propose original and relevant ideas. Ability to adapt the editorial tone to different sectors and brands. Ability to tell a story and value a commercial offer through content.

Soft skills

Organization and rigor. Responsiveness and respect of deadlines. Curiosity and interest in digital trends. Team spirit and good communication. Autonomy in the execution of tasks. Sense of detail and concern for quality. Diplomacy and professionalism in online interactions. Ability to manage multiple accounts and editorial calendars simultaneously.

Key Performance Indicators (KPIs)

The evaluation of the employee may include respect for the editorial calendar; the number of content produced and published in accordance with the validated schedule; the editorial and visual quality of the publications; the engagement rate of the contents; the scope and views generated by the publications; the evolution of communities, according to the defined objectives; the average time of response to messages and comments; the quality of moderation and compliance with communication instructions; the regularity and quality of the reports; the quality of the reports. Quantitative targets will be defined based on the number of accounts managed, publication volumes, resources available and client-specific objectives.

Deliverables expected

Editorial calendars. Publication texts and captions. Scripts for short videos. Scheduled and online publications. Content tracking tables. Periodic reviews of performance. Community animation reports. Content proposals and recommendations for improvement.

Limitations and responsibilities of the position

The Community Manager must not change the general strategy of a client, incur advertising expenses without authorization or make commercial or institutional commitments on behalf of a client without validation. Complex requests, sensitive complaints and crisis situations must be referred to the line manager.

Conditions for success

The incumbent of the position must ensure a regular, creative and professional animation of the accounts entrusted, while contributing to the visibility of brands, the quality of interactions and the achievement of communication objectives.

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