Digital Communication Manager

Digital Communication Manager — ImaginReflet, Abidjan (Ivory Coast). Type of contract to be defined according to recruitment. Attached to the General Management / Head of Department, within the Communication and Digital Marketing department.

Job overview

IMAG'IN REFLET is an agency specialized in digital communication, digital transformation, digital business development, creation of digital solutions and support companies in their growth. As part of the development of its activities, the agency recruits a Digital Communication Officer able to design, coordinate and optimize the digital communication strategies of the agency and its clients. The position helps to increase brand visibility, grow their audience, generate qualified leads and improve business performance through digital marketing levers.

Main duty

Design, deploy, coordinate and evaluate the digital communication strategies of IMAG'IN REFLET and its customers, ensuring their consistency with the defined marketing and commercial objectives.

Main responsibilities and activities

A. Digital communication strategy Develop digital communication strategies based on client objectives. Perform online presence diagnostics and communication audits. Define priority targets, positionings, key messages and communication channels. Design digital communication plans and editorial calendars. Participate in the development of business proposals and strategic recommendations.

B. Coordination of content and campaigns Oversee the production of content for social networks, websites and other digital channels. Write or validate creative briefs for community managers, graphic designers, videographers and other stakeholders. Ensure compliance with the graphic and editorial charters of brands. Coordinate the implementation of communication campaigns. Ensure the consistency of messages broadcast on different channels.

C. Digital Advertising and Acquisition Design and manage advertising campaigns on relevant platforms: Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads. Define advertising objectives, audiences, budgets and performance indicators. Track advertising spend and optimize campaigns. Propose actions to generate leads, sales and business opportunities. Collaborate with sales teams to improve lead conversion.

D. Analysis and reporting Monitor the performance of digital communication actions. Analyze the statistics of social networks, advertising campaigns and websites. Produce periodic reports with results, lessons learned and recommendations. Identify opportunities for improvement and propose corrective actions. Present the results to internal managers and clients.

E. Customer Relationship Management Participate in scoping and follow-up meetings with clients. Gather needs and transform requests into operational action plans. Follow up on deliverables, validations and deadlines. Anticipate difficulties and alert the hierarchy in case of risk. Contribute to customer loyalty by the quality of follow-up and recommendations.

F. Monitoring and innovation Monitor digital marketing trends, social media usage and artificial intelligence tools. Identify new opportunities for communication and acquisition. Offer innovative approaches adapted to the client’s business sectors. Contribute to the continuous improvement of the agency’s working methods and tools.

Candidate profile

Education Bac+3 minimum in marketing, communication, digital marketing or equivalent field. Additional training in digital advertising, data analysis or project management is an asset.

Experience A minimum of 2 years of professional experience in digital communication, digital marketing or digital project management is desired. Experience in a communication agency is an advantage. Experience in managing multiple accounts simultaneously is appreciated.

Technical skills The candidate must master or know the following tools: Meta Business Suite and Meta Ads Manager; Google Ads and Google Analytics 4 TikTok Business and TikTok Analytics; LinkedIn and its analytics tools; social media planning and management tools; data reporting and visualization tools; brief creation and project management tools; generative artificial intelligence tools applied to marketing; Excel or Google Sheets for budget and performance tracking. Mastering the tools of graphic creation or video editing is an asset, without necessarily constituting the heart of the job.

Soft skills Excellent analytical and synthesis ability. Sense of organization and respect for deadlines. Creativity and force of proposition. Good written and oral communication. Ability to manage multiple projects simultaneously. Autonomy, rigor and team spirit. Sense of customer service and results orientation. Ability to take initiative and solve problems.

Key Performance Indicators (KPIs) The evaluation of the employee may include: compliance with the delivery times of campaigns and reports; the quality of the strategies and recommendations proposed; the evolution of the indicators of visibility, engagement and acquisition of customers; the number of leads generated and their quality, when these objectives are defined; the control of advertising budgets and the respect of campaign objectives; the quality of reporting and the relevance of recommendations; the level of satisfaction and loyalty of customers; the level of sales opportunities. The quantified objectives will be defined with the Management based on the client portfolio, budgets and available resources.

Deliverables expected Digital communication strategies. Communication plans and editorial calendars. Creative and advertising briefs. Campaign monitoring plans and tables. Monthly performance reports. Optimization recommendations. Campaign reviews and corrective action plans.

Conditions for success The incumbent must be able to transform client goals into consistent, measurable and results-oriented digital strategies while ensuring good coordination between the agency’s teams.

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