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Automatically translated from French. View the original offer
A confirmed CRM Manager to drive the CRM strategy, leverage customer data and develop personalized campaigns to strengthen engagement, conversion and loyalty.
A mastery of the Brevo CDP, as well as a solid experience in segmentation and Marketing Automation, are essential.
Define and deploy the CRM strategy to develop customer engagement, conversion and retention. Leverage customer data to create relevant segments and audiences. Design and manage personalized and multichannel CRM campaigns. Set up and optimize automated customer journeys and scenarios. Analyze the performance of campaigns and customer behaviors to identify levers for improvement. Track key CRM KPIs and produce regular reporting. Contribute to the retention, reactivation and improvement of customer value. Monitor CRM practices and trends.
Proven experience in CRM, E-CRM or Marketing Automation. Strong control of audience segmentation and targeting. Expertise in the design of automated scenarios and routes. Mandatory mastery of Brevo and its Customer Data Platform (CDP). Good ability to analyze data and CRM performance. Experience in managing multichannel campaigns. Analytical mind, rigor and business sense. Customer focus and results. Autonomy, creativity and strength of proposition. VALANO TECH recruits: CRM Manager, CDI, at IvandryAntananarivo, Madagascar. Duties Define and deploy the CRM strategy to develop customer engagement, conversion and retention. Leverage customer data to create relevant segments and audiences. Design and manage personalized and multichannel CRM campaigns. Set up and optimize automated customer journeys and scenarios. Analyze the performance of campaigns and customer behaviors to identify levers for improvement. Track key CRM KPIs and produce regular reporting. Contribute to the retention, reactivation and improvement of customer value. Monitor CRM practices and trends. Candidate profile Experience in CRM, E-CRM or Marketing Automation. Strong control of audience segmentation and targeting. Expertise in the design of automated scenarios and routes. Mandatory mastery of Brevo and its Customer Data Platform (CDP). Good ability to analyze data and CRM performance. Experience in managing multichannel campaigns. Analytical mind, rigor and business sense. Customer focus and results. Autonomy, creativity and strength of proposition.
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RAF Global is currently seeking to recruit a Country Manager for its operations in Madagascar. The Country Manager will provide overall intellectual, strategic, and operational leadership to the organisation, ensuring alignment with its mission and mandate in Madagascar. This role will be responsible for driving excell
RAF Global is currently seeking to recruit a Country Manager for its operations in Madagascar. The Country Manager will provide overall intellectual, strategic, and operational leadership to the organisation, ensuring alignment with its mission and mandate in Madagascar. This role will be responsible for driving excell