CO

Marketing Specialist

Confidential Company
📍 Dakar 🇸🇳CDI🗓️ 4 days ago

Job Description

Dakar
CDI

Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

Automatically translated from French. View the original offer

Marketing Specialist

Taf4All presents you with an opportunity for a Marketing Specialist position within a VTC platform, VIVGO. The role revolves around the development of user acquisition, activation and retention, as well as B2B business development.

Duties

You will develop and implement user acquisition strategies to attract new subscribers to the VIVGO VTC platform. As such, you will identify potential acquisition channels and strive to continually grow the user base.

You will design user activation and retention initiatives to boost the activity and order frequency of new users. You will track user data, analyze the blocking points related to the conversion and optimize marketing actions.

You will develop cooperation with B2B client companies, conduct commercial negotiations, follow up on partnership projects and maintain lasting relationships with customers.

You will track the performance of marketing campaigns, prepare periodic marketing reports, synthesize results and propose improvement plans.

Finally, you will collaborate with the operational team to produce promotional materials adapted to the local market.

Candidate profile

You have proven experience in user acquisition, digital marketing or B2B business development, as well as a good understanding of local consumer behavior and the ability to design effective user acquisition and activation plans.

You have excellent communication and negotiation skills, with the ability to build relationships with business decision-makers. Your analytical and data-driven mindset allows you to analyze user behavior indicators and tailor marketing strategies accordingly. Autonomous and results-oriented, you are able to work alone and achieve growth goals.

Experience and conditions

Relevant experience of at least 2 to 3 years in a similar role is required. Fluency in French and English (bilingualism) is required. The post is ideally for a person living near the office or with easy access to public transport. On a personal level, you are reliable, responsive and hardworking. A license or higher is expected.

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Bonjour, candidat. Pour ce poste mid-level chez l'entreprise recrutante, concentrez-vous sur deux ou trois réalisations chiffrées (ex. : progression de chiffre d’affaires). Si les compétences demandées dans l'annonce est demandée, montrez-la par un exemple d’adaptation terrain, pas juste une liste. Gardez le CV lisible, une page suffit. Bon courage.

Positionnement — Votre lettre de motivation doit répondre à une seule question : pourquoi VOUS pour CE poste précis à CE moment ? Évitez les lettres génériques — une phrase sur ce que vous apportez spécifiquement vaut mieux que trois paragraphes généraux.

Prospection et résultats — Votre nombre de nouveaux clients acquis et votre taux de conversion sont vos arguments les plus solides. Si vous opérez dans un secteur spécifique (FMCG, télécoms, pharma), montrez votre connaissance fine des distributeurs et acteurs locaux.

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Your safety comes first — read before you go

Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

  • •Never pay any amount of money — for a file, a training, a uniform, or an interview. A real employer never asks the candidate to pay.
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  • •Search the company name online before going: a real business has a trace (website, reviews, other employees, an official address).
  • •A salary that is far above the market rate for the position and the city is a red flag — be extra cautious.

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