Marketing Specialist
Taf4All presents you with an opportunity for a Marketing Specialist position within a VTC platform, VIVGO. The role revolves around the development of user acquisition, activation and retention, as well as B2B business development.
Duties
You will develop and implement user acquisition strategies to attract new subscribers to the VIVGO VTC platform. As such, you will identify potential acquisition channels and strive to continually grow the user base.
You will design user activation and retention initiatives to boost the activity and order frequency of new users. You will track user data, analyze the blocking points related to the conversion and optimize marketing actions.
You will develop cooperation with B2B client companies, conduct commercial negotiations, follow up on partnership projects and maintain lasting relationships with customers.
You will track the performance of marketing campaigns, prepare periodic marketing reports, synthesize results and propose improvement plans.
Finally, you will collaborate with the operational team to produce promotional materials adapted to the local market.
Candidate profile
You have proven experience in user acquisition, digital marketing or B2B business development, as well as a good understanding of local consumer behavior and the ability to design effective user acquisition and activation plans.
You have excellent communication and negotiation skills, with the ability to build relationships with business decision-makers. Your analytical and data-driven mindset allows you to analyze user behavior indicators and tailor marketing strategies accordingly. Autonomous and results-oriented, you are able to work alone and achieve growth goals.
Experience and conditions
Relevant experience of at least 2 to 3 years in a similar role is required. Fluency in French and English (bilingualism) is required. The post is ideally for a person living near the office or with easy access to public transport. On a personal level, you are reliable, responsive and hardworking. A license or higher is expected.
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