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COMPAGNIE DES BOISONS D’AFRICE (CBA), a subsidiary of the SONOCO Group, is recruiting, as part of the strengthening of its Sales and Marketing team, a Sector Development Manager.
Main duties
Main duty:
Identify and develop new growth opportunities in the assigned sector, including opening new points of sale and exploring new distribution channels.
Strengthen product penetration and improve market coverage in the sector.
Structure and professionalize the distribution network of the sector.
Responsibilities
Mapping the commercial potential of the sector by identifying points of sale, distribution channels and undercover areas.
Prospecting and recruiting new distributors, wholesalers and retailers.
Develop business development plans tailored to each sub-sector.
Support new partners in the implementation of distribution and merchandising standards.
Track the performance of new developed outlets.
Collaborate with the Marketing team to adapt activation actions to the specificities of the sector.
Analyze the barriers to distribution, including accessibility, competition and purchasing power, and then propose appropriate solutions.
Ensure regular reporting on the progress of development actions in the sector.
Participate in commercial actions and events organized on the sector.
Ensure compliance with QEOSH requirements in field activities.
Other information
Carry out any other tasks assigned by the Sales Manager or Management.
Candidate profile
Education / Qualifications
Hold a Baccalaureate level diploma+3 to Bac+5 in commerce, marketing or an equivalent field.
Have a valid driver’s license, essential for business travel.
Mastering English.
Experience
Have three (3) to five (5) years of professional experience in business development, field prospecting or a similar position.
Performance indicators:
Number of new outlets and distributors recruited.
Geographical coverage of the sector.
Revenue generated by new points of sale.
Perpetuation rate of new business partnerships.
Changes in market share in the sector.
Required skills
Professional skills and competences:
Master the techniques of prospecting and commercial development.
Know how to analyze the potential of a local market and identify growth opportunities.
Master negotiation techniques with new business partners.
Understanding the distribution mechanisms of consumer products (FMCG).
Master the tools of monitoring and commercial reporting.
Demonstrate a strong entrepreneurial spirit and a real capacity for commercial conquest.
Be persistent in the face of new partners’ reluctance.
Demonstrate autonomy, initiative and good organizational sense on the ground.
Have strong analytical and synthesis capabilities.
Adapt to the business realities and specificities of each sector.
Conditions:
Only shortlisted candidates will be
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« Bonjour LA COMPAGNIE DES BOISSONS D’AFRIQUE (CBA), je suis expert en les compétences demandées dans l'annonce avec une solide expérience en Afrique. Ma méthode éprouvée maximise l’impact local pour des postes similaires. Je peux vous aider à structurer votre candidature pour répondre précisément à ce besoin. »
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