UN

DIGITAL MARKETING OFFICER

UNICAF
📍 LilongweCDI🗓️ 19 days ago

Job Description

Lilongwe
CDI

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Formation / DiplĂ´mes

POSITION: DIGITAL MARKETING OFFICER Job Type/Location: Full Time, Malawi Recruiting Organisation: UNICAF Unicaf is a leading online higher education platform, with a physical presence in 12 countries, assisting universities to go online. This full-time role offers exciting projects and continuous learning. As a Digital Marketing Officer, you will manage online presence, create engaging content, and drive strategic campaigns to enhance brand visibility. Key Responsibilities Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Malawian audience Paid Campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms Content Creation & Curation: Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience Performance Analysis: Analyse and report on social media performance Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for potential collaborations to amplify our brand's reach

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Your safety comes first — read before you go

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