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Automatically translated from French. View the original offer
Opportunity description: The Sales and Marketing Manager ensures the definition, implementation and monitoring of sales and marketing strategies in order to increase sales, develop customers and strengthen the company’s market share.
Main duties, responsibilities and tasks Business strategy and marketing: Develop action plans, analyze the market, set targets and track performance using key indicators (KPIs). Customer management and development: Prospecting new customers, negotiating contracts, building customer loyalty and handling complaints. Team management: Coordinating activities, developing employees’ skills and evaluating their performance. Communication and promotion: Design promotional campaigns, develop brand visibility and evaluate the effectiveness of marketing actions. Monitoring and performance indicators Changes in turnover and sales volume. Customer conversion and retention rates. Profitability of marketing campaigns and brand visibility. Customer satisfaction and the impact of communication actions.
Diploma: Bac+3 in commerce, marketing or equivalent. Experience: At least 3 years in a position of responsibility in marketing or business development (ideally in the oil or industrial sector). Skills and qualities: Sense of analysis and strategy, creativity, leadership, mastery of marketing tools, customer orientation, autonomy, rigor and adaptability. Periodicity of reports: Weekly (campaign monitoring), monthly (KPI analysis) and quarterly (overall balance).
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