Community Manager

Other information

The mission of the Community Manager will be to develop, animate and enhance the Group’s corporate image on social networks and other digital platforms, in line with values, commitments and strategic objectives. Strategy and content:

• Participate in the development of the corporate communication strategy on digital
• Propose editorial lines adapted and consistent with the Group’s strategies and objectives.
• Design and write engaging content (texts, visuals, video clips) that enhance the image of the Group, its subsidiaries and its actions.
• Participate in crisis communication Animation and management of the digital community:
• To animate the Group’s pages on the various social networks (Facebook, LinkedIn, Instagram, X, YouTube, Tik Tok...) while respecting the objectives of corporate communication.
• Interact with the community (responses, moderation, valorization of returns).

Main duties

• To federate an audience around the values and missions of the organization.
• Relaying content allowing the development of visibility of the Group and its subsidiaries
• Ensure the quality of responses, including criticisms made to the Group or its subsidiaries in order to be able to exploit them and/or restart the discussion
• To enforce the ethical rules of the community by a moderation action on the content produced by each member: exclusion of comments, photos, or videos with racist characters, pornographic, insulting ...

Education / Qualifications

• Manage the history and archiving of data contained on the site (subjects, information and shared documents ...)
• Ensure the loyalty and cohesion of the community through events and / or online appointments (games, competitions, inventive, etc.) or off-line operations (events) Monitoring & reporting:
• Ensure a strategic watch (digital trends, sector monitoring, e-reputation...).
• Monitor the performance of publications and propose areas for improvement (monthly reports, KPIs, suggestions).
• Identify communication opportunities to seize (global days, partnerships, speaking...).

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