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Automatically translated from French. View the original offer
The Marketing and Partnerships Manager is responsible for defining and implementing the company’s marketing strategy, while developing and managing strategic partnerships.
Marketing strategy and management Marketing plan. Develop the annual and quarterly marketing plan, with objectives, budget, schedule, targets, channels and performance indicators. Positioning. Clarify the positioning of M-TEC and the value proposition of each offer by customer segment. Knowledge of the market. Conduct a structured watch on customers, usages, prices, competing offers and technological trends. Segmentation. Prioritize potential B2B markets: transportation and logistics, distribution, banks, insurance, rental companies, automotive, industry, construction, institutions and large fleets. Budget and ROI. Plan expenses, monitor commitments, measure return on investment and propose the necessary trade-offs. Acquisition, lead generation and business support: Campaigns and Lead Management. Brand, communication and digital presence Brand identity. Manage the production of commercial content, Animate M-TEC pages and channels,
Providers: Select, brief and evaluate agencies, graphic designers, printers, media and other marketing providers. Partnership development and management Mapping Identify and prioritize high potential partners Prepare value propositions, business cases and collaboration modalities, then conduct exchanges in accordance with the mandate given by the Management. Activate and transform each signed partnership into a concrete action plan.
Marketing offers and customer experience Collect needs, objections and feedback from prospects, customers and partners in order to improve offers and messages. Build the go-to-market of new solutions.
Develop information, satisfaction, recommendation, cross-selling and upselling actions in coordination with the teams concerned. Key Performance Indicators (KPIs): make daily, weekly and monthly reports.
Training: Bac +3;4/5 in marketing, commerce, communication, management, business development or equivalent field. Experience: at least 2 years of experience in B2B marketing, business development or partnerships, with initial experience coordinating team or service providers. Popular sectors: technology, telecommunications, automotive, business services, transport, logistics, SaaS solutions or fleet management. Results orientation and business development sense. Leadership, ability to influence and relational ease. Rigor, organization, respect for deadlines and quality of reporting. Pragmatic creativity, curiosity and strength of proposition.
Integrity, confidentiality and sense of responsibility. Responsiveness, adaptability and self-control in challenging situations. Innoventis Group recruits: RESPONSIBLE MARKETING AND PARTNERSHIPS , Permanent, at AndranomenaAntananarivo, Madagascar. Expected profile: Bac+3 minimum, 2 years of experience minimum. Duties Marketing strategy and management Marketing plan. Develop the annual and quarterly marketing plan, with objectives, budget, schedule, targets, channels and performance indicators. Positioning. Clarify the positioning of M-TEC and the value proposition of each offer by customer segment. Knowledge of the market. Conduct a structured watch on customers, usages, prices, competing offers and technological trends. Segmentation. Prioritize potential B2B markets: transportation and logistics, distribution, banks, insurance, rental companies, automotive, industry, construction, institutions and large fleets. Budget and ROI. Plan expenses, monitor commitments, measure return on investment and propose the necessary trade-offs. Acquisition, lead generation and business support: Campaigns and Lead Management. Brand, communication and digital presence Brand identity. Manage the production of commercial content, Animate M-TEC pages and channels, Providers: Select, brief and evaluate agencies, graphic designers, printers, media and other marketing providers. Development and management of partnerships Mapping Identify and prioritize high potential partners Prepare value propositions, business cases and collaboration modalities, then conduct exchanges in accordance with the mandate given by the Directorate. Activate and transform each signed partnership into a concrete action plan. Marketing offers and customer experience Gather needs, objections and feedback from prospects, customers and partners in order to improve offers and messages. Build the go-to-market of new solutions. Develop information, satisfaction, recommendation, cross-selling and upselling actions in coordination with the teams concerned. Key Performance Indicators (KPIs): make daily, weekly and monthly reports. Candidate profile Training: Bac +3;4/5 in marketing, commerce, communication, management, business development or equivalent field. Experience: at least 2 years of experience in B2B marketing, business development or partnerships, with initial experience coordinating team or service providers. Popular sectors: technology, telecommunications, automotive, business services, transport, logistics, SaaS solutions or fleet management. Results orientation and business development sense. Leadership, ability to influence and relational ease. Rigor, organization, respect for deadlines and quality of reporting. Pragmatic creativity, curiosity and strength of proposition. Integrity, confidentiality and sense of responsibility. Responsiveness, adaptability and self-control in challenging situations.
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