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Automatically translated from French. View the original offer
We are looking for a Sales and Marketing Manager to join our team. This position involves the definition, implementation and management of sales and marketing strategies in order to increase turnover, expand the customer portfolio, strengthen the visibility of the company and ensure sustainable growth of the business. The candidate will have to evolve in a dynamic environment, requiring a strong capacity for adaptation and management of priorities.
Main duties
Define and deploy the sales and marketing strategy in line with the overall objectives of the company.
Develop and monitor trade action plans, establish budgets and make financial forecasts.
Actively develop the client portfolio by identifying new markets, products and business opportunities, while creating strategic partnerships.
Supervise and coordinate sales teams, set clear goals and track individual and collective performance.
Conduct prospecting and loyalty initiatives to strengthen the satisfaction and loyalty of key customers.
Ensure competitive and commercial intelligence by analyzing market trends and monitoring the activities of competitors.
Produce analyses, dashboards and regular reports for management, presenting the results and proposing corrective action plans.
Develop the notoriety and image of the company through innovative marketing campaigns and targeted communication actions.
Monitor the financial management of prices, margins and positioning, in close collaboration with the financial teams for debt collection.
Ensure the quality of business data and the effectiveness of CRM.
Activities and tasks
Develop and implement the annual commercial and marketing action plan.
Set specific sales goals and define effective prospecting strategies.
Supervise sales staff, coordinate their activities and monitor their performance.
Maintain and develop relationships with strategic clients to ensure their satisfaction.
Identify new accounts and potential markets, following up on tenders and business opportunities.
Analyze competition and market trends to quickly adapt the company’s strategy.
Design and deploy marketing campaigns, communication initiatives and promotional actions.
Offer tailored commercial offers and monitor prices, margins and positioning.
Manage major claims and ensure customer satisfaction.
Track customer receivables, collaborating with relevant teams for collection.
Establish and track the sales and marketing budget, make forecasts and develop dashboards.
Regularly present results, analyze deviations and propose corrective actions to management.
Ensure the quality of data in the CRM to ensure effective management of the customer relationship.
Identify and develop opportunities for partnership and business growth.
Constraints of post
Significant pressure related to the achievement of revenue targets.
Competitive environment requiring constant responsiveness to market developments.
Job overview
Ability to manage multiple priorities simultaneously in a dynamic context.
Regular participation in meetings with clients and strategic partners.
Responsibilities
Key responsibility in achieving business results and growing the company.
Candidate profile
This position of Sales and Marketing Manager requires an experienced candidate, able to effectively manage sales and marketing activities while ensuring rigorous compliance with current standards.
Experience
Level of experience required in the trade, marketing or business development sector, with significant experience in team management.
Level of study required: Bachelor (+4 / +5) in Commerce, Marketing, Management, Business Administration or similar field.
Languages required: Bilingual proficiency in English and French.
Business sectors relevant to the position: commerce, digital marketing, business management.
Qualifications and Skills
Strong knowledge of sales and marketing techniques, as well as business development strategies.
Mastery of CRM tools, commercial reporting software and digital marketing platforms.
Excellent communication, negotiation and persuasion skills.
Ability to define, implement and manage an effective business strategy.
Natural leadership, entrepreneurial spirit, proactivity, and ability to analyze and make decisions quickly.
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