Head of Commercial Animation and Merchandising

Job Offer: Responsable Animation Commerciale & Merchandising (H/F)

Location

Workplace Yaoundé, Cameroon Sector of activity: Retail Type of contract: Test followed by a CDD and then CDI

Job overview

As part of the strengthening of its teams and the further development in the retail sector, OUMBE SARL recruits a Sales Animation & Merchandising Manager. The incumbent of the position will have the mission to contribute to the commercial performance of OUMBE points of sale, through the design, organization and monitoring of commercial events, promotional operations and merchandising strategies. Main duty Under the authority of General Management, the Head of Commercial Animation & Merchandising is responsible for developing the commercial performance of OUMBE points of sale with a view to: Increase the turnover; Improve visibility and enhancement of products;

Experience

Optimize the customer experience; Strengthen customer loyalty; Improve stock rotation; Support the development and deployment of the OUMBE brand.

Responsibilities

Commercial animation Develop and implement the annual calendar of trade events; Organize operations related to back-to-school activities, end-of-year celebrations, supplier promotions, flash sales and thematic campaigns; Design animation plans in stores; Organize and supervise business operations in the various OUMBE points of sale; Coordinate commercial animators and field teams; Supervise the installation and implementation of promotional materials: posters, POS, stands, displays and promotional offers; Monitor and evaluate the performance of commercial campaigns. Merchandising and Ray Optimization Define and enforce the merchandising standards of the OUMBE brand; Ensure the proper implementation and presentation of products on the shelf; Optimize the visibility of strategic and high margin products; Optimize gondola heads, promotional areas and customer journey; Ensure the permanent availability of products; Identify opportunities to improve sales spaces; Develop and implement action plans to improve stock rotation. Management of suppliers and partner brands Coordinate business operations with suppliers and partner brands; Negotiate their participation in animations and promotional operations; Organize demonstration, tasting and product launch campaigns; Monitor the performance of partner brands; Identify and develop new business partnerships. Management of field sales teams Supervise and supervise commercial facilitators; Develop animation schedules; Organize and monitor field team activities; Train the teams in the techniques of reception and care of the customer; Train teams in product presentation, additional sales and loyalty;

Main duties

Control the quality of execution of missions and compliance with OUMBE standards. Analysis and reporting of business performance The Manager will set up a reporting system allowing in particular to follow: The turnover per operation; The evolution of sales; The impact of promotions; Attendance at shops; The performance of the different rays; The rotation of stocks; The return on investment of commercial campaigns. He/she will produce weekly and monthly reports to the General Management, accompanied, when necessary, by recommendations and action plans. Objectives of the position In the short term – 3 to 6 months Structuring the OPEN commercial animation calendar; Improve the visibility of strategic products; Set up merchandising monitoring dashboards; Improve the attractiveness of sales spaces; Structure the organization and follow-up of commercial animation teams. Medium-term – 6 to 12 months Increase sales generated by business operations; Improve stock rotation; Develop partnerships with suppliers and brands; Improve customer experience and loyalty; Strengthen the merchandising consistency between the different points of sale. Long-term Participate in the commercial deployment of new OUMBE stores; Contribute to the development of the brand in the mass distribution market; Participate in the construction of a strong commercial and merchandising identity for OUMBE.

Candidate profile

Education / Qualifications

BTS in Marketing, Commerce, Business Action or related field; Further training in merchandising, operational or large-scale marketing

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