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WIB develops industrial and IT projects and wants to structure and professionalize its online presence and business performance. The company is looking for a digital marketing executive who can define and deploy a complete online sales strategy, from advertising to sales generation.
Main duties
Define and implement the digital communication and online sales strategy for the different brands and projects of WIB. Design, launch and manage advertising campaigns on social networks and other relevant digital channels. Implement lead generation and conversion strategies (sales funnels, forms, landing pages). Ensure the management and animation of social networks of the company and its brands (content, editorial calendar, community management). Monitor and analyze campaign performance indicators (scope, cost per lead, conversion rate, return on investment) and propose optimizations. Collaborate with the technical team (web development) to set up the necessary tools: sales pages, conversion tracking, advertising integrations. Participate in the definition of the positioning and launch plan of new brands and new products of the company. Regularly report results and propose policy adjustments to management.
Candidate profile
Training in digital marketing, communication or commerce (Bac+3 to Bac+5), or demonstrated equivalent professional experience. Proven experience in managing online advertising campaigns (Meta Ads, Google Ads, TikTok Ads or equivalent). Good mastery of social networks for commercial purposes and lead generation. Ability to analyze performance data and draw concrete recommendations. Experience in brand launch or in the food/consumer goods sector would be an asset. Creativity, assertive business sense and results orientation. Autonomy and ability to work closely with technical teams and management.
Education / Qualifications
Minimum level of study: Bachelor's Degree.
Application documents
Curriculum vitae (CV).
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