BA
Chef de Département Marketing & Expérience Client (H/F) — Baobab Banque
CDI24 days ago
Job Description
Antananarivo
CDI
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Automatically translated from French. View the original offer
Candidate profile
Our client hires a Head of Marketing Department Core Offers, Innovation & Content. As part of the strengthening of its marketing organization, our client is looking for a senior profile to drive the value proposition of its Consumer offers, support innovation and develop digital and content activities.
Experience
The incumbent will have a central role in the design, evolution and performance of the Mobile and Fixed portfolio, as well as in the development of the digital experience.
Main duties
Define and manage the value proposition of offers for the general public market. Manage the entire lifecycle of Mobile and Fixed offers, from their design to their evolution. Design and evolve the Prepaid and Postpaid Mobile offerings. Manage the pricing, profitability and financial performance of offers. Monitor P&L Business by product and identify performance improvement levers. Design and support the placing on the market of innovative products and services, particularly in the fields of Fixed, Fibre and new technologies. Define and animate the product portfolio strategy and its evolution according to market trends and customer needs. Identify and manage new strategic initiatives and projects. Ensure value creation of new products and projects. Manage the steps to improve the customer experience and simplify journeys. Define and carry the vision and digital strategy around the company’s platforms and applications. Manage the digital roadmap and prioritize functional evolutions according to business challenges and user experience.
Other information
Coordinate digital performance objectives: active users, revenue, activation, retention, satisfaction and other KPIs. Develop and monetize the content catalog and contribute to the digitalization of customer journeys Manage the performance of value-added services and implement the necessary improvement plans. Lead product governance bodies and ensure regular performance reviews. Coordinate the various internal contributors to ensure cross-functional and efficient execution. Candidate profile
Education / Qualifications
Bac Training+4/5 in Marketing, Telecoms, Commerce, Customer Experience, Strategy or equivalent field. Minimum 7 years of experience in Marketing, Customer Experience or Sales. Strong experience in the telecommunications sector is required. Proven experience in designing and launching offers. Good control of pricing, profitability and product portfolio management. Experience in managing complex and cross-functional projects. Good understanding of issues related to digital, customer experience and new uses. Experience in the management of multidisciplinary teams. Strong customer focus, market and results. Collaborative leadership, creativity and the ability to innovate. Excellent analytical, synthesis, argumentation and communication skills. Rigor, sense of organization, integrity and ability to evolve in agile environments. The company that recruits Digital & Telecom Services Application [Click the Apply button below to apply, and Create my CV to build a CV tailored to this offer, professionally]
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Profil recherché
Notre client recrute un Chef de Département Marketing Core Offers, Innovation & Contents. Dans le cadre du renforcement de son organisation marketing, notre client recherche un profil senior pour piloter la proposition de valeur de ses offres Grand Public, accompagner l’innovation et développer les activités digitales et contenus.
Expérience
Le titulaire du poste aura un rôle central dans la conception, l’évolution et la performance du portefeuille d’offres Mobile et Fixe, ainsi que dans le développement de l’expérience digitale.
Missions principales
Définir et piloter la proposition de valeur des offres destinées au marché Grand Public. Piloter l’ensemble du cycle de vie des offres Mobile et Fixe, de leur conception à leur évolution. Concevoir et faire évoluer les offres Prepaid et Postpaid Mobile. Piloter le pricing, la rentabilité et la performance financière des offres. Assurer le suivi des Business P&L par produit et identifier les leviers d’amélioration de la performance. Concevoir et accompagner la mise sur le marché de produits et services innovants, notamment dans les domaines du Fixe, de la Fibre et des nouvelles technologies. Définir et animer la stratégie de portefeuille produits et son évolution en fonction des tendances du marché et des besoins clients. Identifier et piloter les nouvelles initiatives et projets stratégiques. Garantir la création de valeur des nouveaux produits et projets. Piloter les démarches d’amélioration de l’expérience client et de simplification des parcours. Définir et porter la vision et la stratégie digitale autour des plateformes et applications de l’entreprise. Piloter la roadmap digitale et prioriser les évolutions fonctionnelles en fonction des enjeux business et de l’expérience utilisateur.
Autres informations
Coordonner les objectifs de performance digitale : utilisateurs actifs, revenus, activation, rétention, satisfaction et autres KPI. Développer et monétiser le catalogue de contenus et contribuer à la digitalisation des parcours clients Piloter la performance des services à valeur ajoutée et mettre en œuvre les plans d’amélioration nécessaires. Animer les instances de gouvernance produits et assurer les revues régulières de performance. Coordonner les différents contributeurs internes afin de garantir une exécution transverse et efficace. Profil recherché
Formation / Diplômes
Formation Bac+4/5 en Marketing, Télécoms, Commerce, Expérience Client, Stratégie ou domaine équivalent. Minimum 7 ans d’expérience dans le Marketing, l’Expérience Client ou le Commercial. Une solide expérience dans le secteur des Télécommunications est exigée. Expérience confirmée en conception et lancement d’offres. Bonne maîtrise du pricing, de la rentabilité et du pilotage de portefeuille produits. Expérience en gestion de projets complexes et transverses. Bonne compréhension des enjeux liés au digital, à l’expérience client et aux nouveaux usages. Expérience dans le management d’équipes pluridisciplinaires. Forte orientation client, marché et résultats. Leadership collaboratif, créativité et capacité d’innovation. Excellentes capacités d’analyse, de synthèse, d’argumentation et de communication. Rigueur, sens de l’organisation, intégrité et capacité à évoluer dans des environnements agiles. L’entreprise qui recrute Services digitaux & Télécom Candidature :
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Your safety comes first — read before you go
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