UC
Community Manager / Chargé(e) de marketing digital — Ucodis
CDI22 days ago
Job Description
Antananarivo
CDI
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Automatically translated from French. View the original offer
We are looking for an Expe Community Manageŕrhyminǵ(e), autonomous and oriented́(e) réresults to manage the digital communication of several activitieśBtoB and BtoC. The post is basé à Antananarivo, but content and campaigns will be conçus for public locationśoutside Madagascar, mainly in French-speaking countries and territories. In collaboration with́close to management, the écommercial teams and the chargé De Création multimédia, you will have the mission of́Developing the notoriéyoú, the visibilitý, commitment, géNóration of leads and sales on the market́s target́s. You will need to adapt the messages to réAlités, expectations, uses and réféThe Cultural Rendezvous of Each March́ Francophone Target́. Content will not be intended́s on the march́ Malagasy.
Main duties
Stratégie édithorial & knowledge of the stepśs ÉLaborer and́Folding a stratuḿDigital gie adaptśe to business objectives and differenceśBtoB and BtoC target annuities. Understand the expectations of consumers, businesses, administrations and market partnerśFrancophones Target́s. Adapt the tone, offers, messages, arguments and calendar to the spéCificitécultural, commercial and Saisonnièof each country or territory. DéFinish the lines and́dithorials, headings, formats and speaking by channel. RéAction & Préparation of the contents Républishing publications, théGenerals, articles, ÉLaborer and́Folding a stratuḿDigital gie adaptśe to business objectives and differenceśBtoB and BtoC target annuities. Understand the expectations of consumers, businesses, administrations and market partnerśFrancophones Target́s. Adapt the tone, offers, messages, arguments and calendar to the spéCificitécultural, commercial and Saisonnièof each country or territory. DéFinish the lines and́dithorials, headings, formats and speaking by channel. RéAction & Préparation of the contents Républishing publications, théGendes, articles, a call̀ the action. Re-read, correct and validate the cohérence éof the media before diffusion. Planning, broadcasting & animation Build and hold à day a calendar éDitorial Multi-Activitýs and multi-walḱs. Coordinate the production of visuals and emptýBones with chargé De Création multiméDia, with due regard for the prioritieśs and des
Other information
échéAnces. Schedule and publish content on Facebook, Instagram, LinkedIn, TikTok, YouTube, WordPress and other relevant channels. Animating the communitýs, rélay messages and comments, ensure fashiońration and roll back commercial requests. Digital acquisition & advertising campaigns Designing the stratuḿgie, audiences, messages and conversion paths of paid campaigns. Launch, track and optimize Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads campaigns as needed́s target́s. Manage advertising and soul budgetśLiding the neck̂t by résultat, the qualitý Prospects and return on investment. Collaborate with the écommercial equipment to follow the qualitý Requests for géNóréand adjust the campaigns. Monitoring, analysis & reporting Ensure a commercial, competitive, sectorial and digital watch on the marketśS Francophoneśs. Follow the key indicatorśs: dooŕe, engagement, traffic, clicks, conversions, neck̂t per prospect, sales assignśes and back on investment. Analyzing the datáes from Google Analytics, Metricool,́Advertising and internal tools. Producing balance sheetśguliers and formulate concrete recommendations̀Yours for SouĺContent and campaigns. RéExpected results DéDeveloping the notoriéyoú and Visibilitý of activitieśs on the march́Francophones Target́s.
- Produce a communication réGulière, cohérent and adapt́e à every audience. Increase community engagement and qualitative growth́s. GéNóThe Prospects Qualifieŕs and contribute to thédevelopment of sales. AméContinuously improve the performance of content and campaignŝthis Giveśes.
Candidate profile
Expérience & compéTences ExpéNoice Confirmśe in community management, digital marketing or acquisition, ideáin BtoB and BtoC environments. Excellent Capabilitýs réDactionnelles in Français, with spelling and syntax irréProchables. Capacité à éfor several French-speaking countries and à Adapting messages without losing cohérence of mark. Good Maŷprofessional English for the day before, tools and soméchanges. MaŷGoogle Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Metricool, Mailjet and WordPress. Good understandinǵhension of SEO, email marketing, conversion tunnels and géNóRation of prospects. Ease with artificial intelligence tools for research, the ideáation, structuring and optimization réDactional, with contrôthe Human Systeḿmatic.
Education / Qualifications
Études & formation Formation supéthe Bac level+3 à Bac+5 in communication, marketing, digital marketing, commerce, journalism, letters, méDias or Domain Équivalent. A DiplôMe of Bac level+2 can êbe accepted́ If it is completéyoú by an expénothing significant professional and réAgences déshowable in community management or digital acquisition. A spéCialization in stratuḿcontent gie, advertisinǵ online, e-commerce, international communication or data analysiśThey are an asset. Google Ads, Google Analytics, Meta Blueprint, LinkedIn Marketing Labs, TikTok Certifications AcademyHubSpot or éThey are appreciativéCIÉes. Continuing education and a watchful eyéGulièon the platforms, the uses of marcheśs francophones and éChanges in digital marketing are expected. Qualitýpersonal s
Responsibilities
Autonomy, sense of responsibilitýs and strong orientation réResults. Rigorous organization, anticipation and abilitý à gécreate multiple universes and walḱs simultanéCuriosiś Cultural capacitý d’éCut and CompréRapid expansion of new sectors. A spirit of initiative, strength of proposal and abilitý à testing new approaches. Excellent relationship and ability tò Collaborate with management, sales representatives and the officé De Création multimédia.
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