CO

Revenue Growth and Trade Marketing Director

coca cola beverages africa uganda
📍 KampalaCDI🗓️ 3 months ago

Job Description

Kampala
CDI

Your safety comes first — read before you go. Taf4All only lists job offers published by third parties. We are not the employer, we do not conduct these recruitments, and we cannot guarantee what happens once you make contact — you deal directly with the person or company behind the offer, at your own risk.

Responsabilités

Revenue Growth and Trade Marketing Director coca cola beverages Beverages Advertising & Marketing, Business Operations, Management, Sales & Retail Background information about the job or company Coca-Cola Beverages Uganda (CCBU), a subsidiary of Coca-Cola Beverages Africa (CCBA), the largest Coca-Cola bottler in Africa, is seeking to recruit a Revenue Growth & Trade Marketing Director based in Kampala. The role reports directly to the Managing Director and is responsible for driving sustainable revenue growth, trade marketing excellence, category performance, shopper engagement, and commercial policy optimisation. Key Purpose Statement The Revenue Growth & Trade Marketing Director is responsible for achieving sustained revenue growth through strategic pricing, promotional effectiveness, portfolio optimisation, trade marketing leadership, category growth, and channel development. The role ensures the successful execution of trade marketing initiatives that strengthen market position, improve shopper engagement, and maximise return on investment. Responsibilities or duties Key Duties & Responsibilities

  • Lead the development and execution of Revenue Growth Management (RGM) strategies, including pricing, discount management, commercial policies, and promotional effectiveness.
  • Drive portfolio and category management initiatives to optimise profitability, market share, and sustainable growth.
  • Develop and implement trade marketing strategies that enhance brand visibility, shopper engagement, and channel activation.
  • Oversee the execution of trade marketing programmes, product launches, promotions, and customer activations to maximise market penetration and ROI.
  • Lead the development and implementation of channel strategies aligned to business growth objectives and customer needs.

Autres informations

  • Use consumer, shopper, customer, and competitor insights to inform commercial decisions and identify growth opportunities.
  • Partner cross-functionally with Sales, Supply Chain, Finance, Marketing, and The Coca-Cola Company to deliver commercial objectives.

Build, coach, and develop high-performing RGM and Trade Marketing teams, ensuring strong succession pipelines and capability growth. Qualifications or requirements Skills, Experience & Education

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Expert Application Advice

For a senior role at coca cola beverages africa uganda, don’t just tick the box for les compétences demandées dans l'annonce—show how you’ve used it to drive revenue. Lead your CV with a concrete result (e.g., “boosted sales 30% via this skill”).

Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.

Sales KPIs — Revenue generated, portfolio growth, quota attainment (%): these 3 metrics are mandatory in senior interviews. Also prepare your 100-day plan — sales directors who arrive with a plan are consistently perceived as more credible.

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Your safety comes first — read before you go

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