CO
Director of Revenue Growth and Trade Marketing
RÉCENTCDIil y a 2 jours
Job Description
Kampala
CDI
⚠️
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Revenue Growth and Trade Marketing Director
Coca-Cola Beverages Uganda (CCBU), a subsidiary of Coca-Cola Beverages Africa (CCBA), the largest Coca-Cola bottler in Africa, is seeking to recruit a Revenue Growth & Trade Marketing Director based in Kampala. The role reports directly to the Managing Director and is responsible for driving sustainable revenue growth, trade marketing excellence, category performance, shopper engagement, and commercial policy optimisation.
Key Purpose Statement
The Revenue Growth & Trade Marketing Director is responsible for achieving sustained revenue growth through strategic pricing, promotional effectiveness, portfolio optimisation, trade marketing leadership, category growth, and channel development. The role ensures the successful execution of trade marketing initiatives that strengthen market position, improve shopper engagement, and maximise return on investment.
Key Duties & Responsibilities
Lead the development and execution of Revenue Growth Management (RGM) strategies, including pricing, discount management, commercial policies, and promotional effectiveness.
Drive portfolio and category management initiatives to optimise profitability, market share, and sustainable growth.
Develop and implement trade marketing strategies that enhance brand visibility, shopper engagement, and channel activation.
Oversee the execution of trade marketing programmes, product launches, promotions, and customer activations to maximise market penetration and ROI.
Lead the development and implementation of channel strategies aligned to business growth objectives and customer needs.
Use consumer, shopper, customer, and competitor insights to inform commercial decisions and identify growth opportunities.
Partner cross-functionally with Sales, Supply Chain, Finance, Marketing, and The Coca-Cola Company to deliver commercial objectives.
Skills, Experience & Education
- Build, coach, and develop high-performing RGM and Trade Marketing teams, ensuring strong succession pipelines and capability growth.
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Beware of scams
Taf4All only lists job offers published by third parties — we are not the source of these jobs and do not handle recruitment. Stay vigilant: never pay money to get a job or an interview, and be wary of any suspicious request.