Retail Expansion Managers at Yale lo Zambia

Responsabilités

The Retail Development Lead oversees the uniform implementation of Yalelo’s marketing campaigns, retail standards, and customer expansion strategies within the designated territory. Serving as the on-the-ground liaison between Marketing, Retail Sales, and Store Operations, this position ensures approved campaigns, activations, branding efforts, and promotional activities are executed seamlessly at the store level. Additionally, the role supervises Customer Insights & Growth Officer(s), evaluates regional retail performance, uncovers localized commercial prospects, and delivers prompt market intelligence to enhance store footfall, customer acquisition, and sales outcomes. Essential Duties & Performance Benchmarks This role encompasses a range of core responsibilities and measurable success criteria designed to ensure operational excellence and strategic alignment. The successful candidate will be expected to fulfill key duties while achieving predefined performance metrics, thereby contributing directly to organizational objectives. Critical success factors include adherence to established benchmarks, consistent delivery of high-quality outcomes, and proactive engagement in continuous improvement initiatives. Regional activations and growth: Spearhead the on-the-ground implementation of approved activations, community engagement strategies, and customer acquisition campaigns, with success evaluated by lead generation, new customer acquisition, sales increases, and activation effectiveness. Market intelligence and reporting entail the compilation and analysis of customer feedback and behavior, product mix, competitor activity, store observations, and regional opportunities. These insights are transformed into actionable reports for the Commercial team, with performance measured by the timely delivery of reporting and the implementation of recommendations. Campaign implementation: Roll out Marketing-approved promotions, campaigns, and local store initiatives across the designated region, ensuring strict adherence to timelines and campaign guidelines. Ensure adherence to store standards and merchandising protocols by routinely auditing retail locations for proper POS placement, brand representation, promotional displays, and visual merchandising compliance. Performance will be evaluated using retail compliance scores, with a focus on timely resolution of any identified discrepancies or corrective actions required. Responsibilities include managing and distributing field activities to the Customer Insights & Growth Officer(s), with performance evaluated based on the execution of field plans, the quality of reports produced, and the attainment of regional targets. Functional Competencies Qualifications A bachelor’s degree in Marketing, Business Administration, Commerce, or a closely related discipline is required. With a minimum of three to five years of professional experience in retail marketing, fast-moving consumer goods (FMCG), trade marketing, sales, or retail operations, you will bring valuable expertise to this role. ZAQA-certified qualifications. Must have skills Experienced in managing and executing retail programs, activations, or merchandising initiatives across multiple locations. Proven expertise in analyzing sales metrics, customer behavior, and market trends to derive actionable insights and strategic recommendations. Proven ability to effectively manage stakeholders, deliver impactful coaching, and conduct compelling presentations. Commercially astute with a pronounced emphasis on customer satisfaction and strategic growth initiatives. Demonstrates a strong commitment to field execution and retail operational excellence. Dynamic collaborator skilled at fostering meaningful relationships and driving alignment across diverse teams. Results-oriented and meticulously organized, this individual demonstrates proactive initiative and a strong drive for achieving measurable outcomes. Adaptable to dynamic fieldwork environments and shifting business objectives with ease. It is essential to promote collaboration and engagement by utilizing the provided icons to disseminate this information. Kindly click on the icons located below to facilitate sharing.

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