Customer Acquisition Manager

Greenwheel is hiring a Customer Acquisition Manager to lead our acquisition strategy and expand our market presence. Based in Nairobi, this full-time position is key to accelerating our mission: making streets more livable by offering a sustainable alternative to car ownership through vehicle sharing.

Job Context

Greenwheel has been working for 25 years to create more space in cities and on roads. As Customer Acquisition Manager, you will be responsible for building and leading a high-performing acquisition team, from the pilot phase to over 40 people.

Main Responsibilities

You will define and achieve acquisition targets, manage the channel mix, conversion rates, and customer acquisition cost (CAC). You will run experiments to identify winning channels and scale them, open satellite sales offices, recruit, train, and certify a commissioned sales force. You will drive a data-driven funnel with precise attribution and reporting, manage acquisition policies and processes in our OS2 system, ensure sales quality and integrity through quality checks, spot audits, and commission clawback mechanisms. You will develop institutional channels with SACCOs, stages, and fleets, and work cross-functionally to convert paying customers into active drivers.

Desired Profile

You have 6 to 10 years of commercial leadership experience in asset financing, PAYG, or two-wheeler financing, including at least 3 years leading field teams. You have proven experience building and managing networks of DSRs/agents of 30+ people across multiple sites, a track record of hitting aggressive volume targets with supporting funnel data, and experience designing fixed + commission compensation structures that incentivize the right behaviors. You are a data-driven leader who manages by conversion rates, CAC, and pipeline hygiene. You have a deep understanding of the boda economy and low-income segments, and are fluent in Swahili and English. Your integrity is proven, with experience implementing sales compliance in high-pressure environments.

Additional Assets

Experience in the mobility, boda, or electric vehicle sector, knowledge of Nairobi stages and SACCOs, proficiency in lead generation tools and commercial AI (Meta forms, telesales systems, call analytics), and experience building lean sales operations in a high-growth environment are assets.

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