CL

Marketing Officer

Clovers Management & Training Consultants Ltd
📍 KenyaCDI🗓️ about 24 hours ago

Job Description

Kenya
CDI
⚠️

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Marketing Officer

Entreprise : Clovers Management & Training Consultants Ltd

Type de contrat : Temps plein

Qualification : BA/BSc/HND, Diplôme

Localisation : Marketing et Communication

Résumé du poste : Le Marketing Officer est responsable du développement et de la mise en œuvre de stratégies marketing pour promouvoir les produits et services de l'entreprise, attirer de nouveaux clients, renforcer la marque et soutenir la croissance des ventes. Le rôle implique des études de marché, du marketing digital, de l'engagement client et la coordination d'activités promotionnelles.

Responsabilités clés :

Développer et exécuter des campagnes marketing pour accroître la notoriété de la marque et les ventes.

Identifier et poursuivre de nouvelles opportunités commerciales et clients potentiels.

Mener des études de marché pour comprendre les besoins des clients, les tendances du secteur et les activités des concurrents.

Gérer les plateformes de médias sociaux de l'entreprise et créer du contenu engageant.

Coordonner la publicité, les événements promotionnels et les initiatives marketing.

Préparer des supports marketing, y compris des brochures, des présentations et du contenu promotionnel.

Établir et maintenir des relations solides avec les clients et les partenaires commerciaux.

Collaborer avec l'équipe commerciale pour générer et suivre les prospects.

Surveiller et évaluer la performance des campagnes marketing et préparer des rapports.

Maintenir l'identité de la marque de l'entreprise sur tous les canaux marketing.

Assister à la préparation et à la gestion du budget marketing.

Représenter l'entreprise lors d'expositions, d'événements de réseautage et de fonctions sectorielles.

Effectuer toute autre tâche marketing connexe assignée par la direction.

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Licence ou Diplôme en Marketing, Administration des Affaires, Communication ou domaine connexe.

Au moins 3 ans d'expérience en marketing, ventes ou développement commercial.

Une expérience en marketing digital et gestion des médias sociaux est un atout supplémentaire.

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Excellentes compétences en communication et relations interpersonnelles.

Solides compétences en présentation et négociation.

Capacité de réflexion créative et de résolution de problèmes.

Bonne compréhension des outils de marketing digital et des plateformes de médias sociaux.

Capacité à analyser les tendances du marché et les données clients.

Solides compétences en organisation et gestion du temps.

Maîtrise de Microsoft Office et des logiciels marketing.

Capacité à travailler de manière indépendante et en équipe.

Orienté résultats avec un fort sens du service client.

Indicateurs clés de performance (KPI) :

Nombre de prospects qualifiés générés.

Croissance des ventes et des revenus attribuable aux activités marketing.

Augmentation de la notoriété de la marque et de l'engagement client.

Croissance des médias sociaux et performance des campagnes.

Taux d'acquisition et de rétention des clients.

Exécution en temps opportun des campagnes et événements marketing.

Atteinte des objectifs marketing du département.

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Expert Application Advice

Never pay for any notarisation, certificate or assessment as part of any recruitment process. When in doubt, contact us Success in the staffing industry depends on one thing: placing the right person in the right position. How is this accomplished? By knowing one's clients and candidates! Since 1978, Clovers Management & Training Consultants Ltd. has worked with thousands of businesses We have created dedicated, long-term partnerships with our clients, and we take grea... Read more about this company Marketing Officer Job Type Full Time Qualification BA/BSc/HND , Diploma

Expérience

Localisation

Job Field Marketing and Communication Job Summary The Marketing Officer is responsible for developing and implementing marketing strategies to promote the company's products and services, attract new customers, strengthen the brand, and support sales growth. The role involves market research, digital marketing, customer engagement, and coordinating promotional activities. Key Responsibilities Develop and execute marketing campaigns to increase brand awareness and sales. Identify and pursue new business opportunities and potential clients. Conduct market research to understand customer needs, industry trends, and competitor activities. Manage the company's social media platforms and create engaging content. Coordinate advertising, promotional events, and marketing initiatives.

Présentation du poste

Prepare marketing materials, including brochures, presentations, and promotional content. Build and maintain strong relationships with clients and business partners. Collaborate with the sales team to generate and follow up on leads. Monitor and evaluate the performance of marketing campaigns and prepare reports. Maintain the company's brand identity across all marketing channels. Assist in preparing and managing the marketing budget. Represent the company at exhibitions, networking events, and industry functions.

Responsabilités

Perform any other marketing-related duties assigned by management.

Profil recherché

Bachelors degree or Diploma in Marketing, Business Administration, Communications, or a related field. At least 3 years of experience in marketing, sales, or business development . Experience with digital marketing and social media management is an added advantage.

Compétences requises

Excellent communication and interpersonal skills. Strong presentation and negotiation skills. Creative thinking and problem-solving ability. Good understanding of digital marketing tools and social media platforms. Ability to analyze market trends and customer data. Strong organizational and time management skills. Proficiency in Microsoft Office and marketing software. Ability to work independently and as part of a team. Results-oriented with strong customer service skills. Key Performance Indicators (KPIs) Number of qualified leads generated. Growth in sales and revenue attributable to marketing activities. Interested and qualified candidates should forward their CV to: recruitment@cloversmtc.com using the position as subject of email. Build your CV for free. Download in different templates. Pour postuler a cette offre, cliquez sur le bouton "Postuler" afin d'acceder aux coordonnees du recruteur (email et/ou telephone).

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Taf4All only lists job offers published by third parties — we are not the source of these jobs and do not handle recruitment. Stay vigilant: never pay money to get a job or an interview, and be wary of any suspicious request.

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