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JOB DESCRIPTION:
Develop and implement social media strategies to increase brand awareness and engagement. Manage day-to-day activities on all brand social media platforms (Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, etc.). Create, curate, and publish engaging content (posts, reels, stories, videos, graphics) aligned with brand voice. Drive follower growth, engagement rates, and community management across all platforms. Plan, execute, and monitor paid advertising campaigns on social media. Collaborate with marketing, sales, and creative teams to ensure consistency of messaging. Track, analyze, and report on performance metrics (reach, engagement, conversions) with actionable insights.
OTHER JOB FUNCTIONS:
Stay updated on social media trends, platform updates, and competitor activities. Coordinate influencer partnerships and manage digital collaborations. Monitor online conversations, respond to customer inquiries, and manage brand reputation. Support product launches and promotional campaigns with tailored digital content. Conduct A/B testing to optimize ad creatives and posting strategies.
Bachelor’s degree in Marketing, Communications, or related field.
1–3 years of proven experience in managing brand social media platforms. Strong knowledge of content creation, digital advertising, and analytics tools. Proficiency with social media management tools Experience with graphic design/video editing tools (Canva, Photoshop, Premiere Pro) is a plus.
Excellent writing, communication, and creative storytelling skills. Strong analytical mindset with ability to interpret data and optimize strategies. Ability to multitask, work under pressure, and meet deadlines.
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