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Sales & Marketing Manager Atd Ghana Ltd Sales 1 week ago Easy apply New Tamale & Northern Region Full Time Retail, Fashion & FMCG Confidential Share link Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter Share via SMS Job summary The Sales & Marketing Manager will lead ATD Ghana Ltd’s commercial growth by driving sales performance, building distribution reach, increasing market penetration, strengthening customer relationships, and developing effective brand and trade marketing strategies. The role requires a hands-on leader who can win in competitive FMCG markets, improve product placement and visibility, and build a disciplined commercial system that delivers sustainable growth. Min Qualification: Degree Experience Level: Mid level Experience Length: 4 years Language Requirement: English Working Hours: Full Time - 9 to 5 Applicant Location: Tamale & Northern Region, Ghana Job descriptions & requirements Key Responsibilities Develop and execute the company’s sales and marketing strategy aligned with ATD’s growth objectives. Drive sales growth across existing and new product lines including salt, snacks, and future FMCG categories. Build and expand route-to-market coverage through wholesalers, distributors, retailers, key accounts, and regional trade partners. Set monthly, quarterly, and annual sales targets by product, region, channel, and customer segment. Lead market penetration efforts to improve product availability, visibility, placement, and sell-through in priority markets. Recruit, manage, coach, and supervise sales representatives, merchandisers, and field activation teams as needed. Build strong relationships with distributors, wholesalers, supermarkets, traditional trade outlets, and institutional buyers. Develop pricing, trade terms, and promotional recommendations in collaboration with finance and leadership. Monitor competitor activity, pricing movements, market trends, and customer behavior to support commercial decisions Plan and execute brand-building initiatives including trade activations, in-market promotions, product launches, and customer engagement campaigns. Work with branding and design teams to ensure consistent and compelling product positioning, packaging presentation, and promotional materials. Track sales performance, outlet coverage, strike rate, repeat orders, distribution gaps, and campaign effectiveness. Provide regular commercial reports and dashboards covering sales performance, channel insights, market feedback, and key risks/opportunities. Support new product launches with market entry plans, sampling, trade onboarding, and customer education Identify underperforming SKUs, territories, or customers and propose corrective action plans. Ensure disciplined use of trade spend, promotional budgets, and sales incentives to protect profitability. Collaborate closely with operations, warehousing, finance, and leadership to align demand planning, stock availability, and market execution. Success Metrics / KPIs Monthly and quarterly sales target achievement Growth in outlet coverage and active buying customers Increase in product availability, visibility, and shelf presence Improvement in repeat orders and customer retention Growth in distributor/wholesaler network and territory penetration Market share gains in target regions and channels Effective use of trade marketing spend and promotions Quality and timeliness of commercial reporting and market insights Required Qualifications Bachelor’s degree in Marketing, Business Administration, Sales, Economics, or related field Minimum of 4–7 years relevant experience in sales, marketing, or commercial management Prior experience in FMCG, food products, distribution, retail trade, or a fast-growing SME is strongly preferred Proven track record of meeting or exceeding sales targets Experience managing distributors, wholesalers, or field sales teams is a strong advantage Required Skills & Competencies Strong sales leadership and execution capability Deep understanding of route-to-market, trade channels, and distribution growth Strong negotiation and relationship management skills Ability to drive product placement, market expansion, and outlet penetration Commercially minded with strong awareness of pricing, margins, and trade-offs Good understanding of branding, trade marketing, promotions, and customer engagement Strong analytical skills with ability to interpret sales data and market trends Excellent communication, presentation, and persuasion skills Ability to work in a startup or growth-stage environment with speed and discipline High ownership mindset, resilience, and bias for action Proficiency in Microsoft Excel, reporting tools, and basic digital marketing coordination Ideal Candidate Profile Aggressive but disciplined commercial operator who can win in tough, price-sensitive markets Strong in both sales execution and practical marketing, not just theory Comfortable building sales systems and distribution from the ground up Able to balance growth, relationships, and margin protection Values honesty, accountability, teamwork, and field-driven execution What We Offer Opportunity to help build a high-growth Ghanaian consumer products compan Leadership role with direct impact on business performance and strategic decisions Supportive, accountable, and values-driven work environment Opportunity to build systems and grow with the business Competitive compensation based on experience and fit How to Apply: Interested candidates should submit their CV and a brief cover note highlighting relevant experience in finance, cash flow management, controls, and commercial decision support. Only shortlisted candidates will be contacted. Location : Tamale, Ghana Salary : Attractive Log In and Apply Important safety tips Do not make any payment without confirming with the Jobberman Customer Support Team. If you think this advert is not genuine, please report it via the Report Job link below. Report Job

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