Partnership & Experiential Marketing Specialist at Yas Tanzania

Responsabilités

Company: Mixx by Yas Location: Dar es Salaam Job Function: Partnership & Experiential Marketing Application Deadline: September 14, 2026 CORE RESPONSIBILITIES – Develop and execute sponsorship strategies aligned with brand and commercial objectives. – Evaluate sponsorship opportunities, prepare business cases, negotiate agreements and manage sponsorship contracts. – Maintain sponsorship records and ensure compliance with contractual obligations and entitlements. – Identify, negotiate and manage strategic partnerships that support business growth and brand visibility. – Build strong partner relationships and coordinate partnership reviews, renewals and performance evaluations. – Plan and execute sponsorship activations across digital, retail, agent, merchant and customer channels. – Coordinate internal teams and external stakeholders to ensure successful delivery of sponsorship and partnership initiatives. – Lead the planning and execution of corporate events, product launches, exhibitions, roadshows and stakeholder engagements. – Manage event logistics, suppliers, branding, permits, budgets and operational requirements. – Oversee sponsorship, partnership and event budgets while ensuring compliance with procurement and governance requirements. – Monitor performance, measure return on investment and prepare post-event and sponsorship evaluation reports. – Serve as the key liaison for stakeholders, support executive engagements and perform additional duties assigned by the Brand & Communication Manager. QUALIFICATIONS &

EXPERIENCE

– Bachelor’s degree in Marketing, Business Administration, Communications, Event Management, Public Relations, or a related field. – Minimum of 3 to 5 years’ experience in sponsorship management, partnership marketing, brand activations, corporate events, or experiential marketing. CORE COMPETENCIES – Strong commercial acumen with the ability to evaluate sponsorship value and negotiate favourable commercial agreements. – Proven experience managing budgets, forecasting and measuring return on investment. – Excellent project management and event execution capabilities. – Strong negotiation, relationship management and stakeholder engagement skills. – Operational excellence with the ability to manage multiple concurrent events and activations. – Deep understanding of integrated marketing communications, including ATL, BTL and PR. – Strong understanding of Tanzanian sponsorship, events and regulatory environments. – Excellent writing, briefing, presentation and communication skills in English and Swahili. – Analytical mindset with the ability to translate event and activation performance into actionable business insights. WORKING AT MIXX BY YAS At Mixx, diversity is considered a source of strength. When candidates have equal skills, female applicants are encouraged, and the company actively works to create a fair, inclusive and stimulating professional environment for everyone. Joining Mixx by Yas means becoming part of a fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries. You will be working in a fast-growing fintech company driven by a culture of innovation, agility and impact. Its young, passionate and ambitious teams are shaping the financial services of tomorrow every day.

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