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Kericho Gold, une marque de thés fins sélectionnés par des experts, recherche un Regional Sales Manager pour dynamiser la croissance de son chiffre d'affaires dans la région du North Rift. Ce poste à temps plein, basé au Kenya, requiert un professionnel orienté résultats, capable de gérer les comptes clés, d'assurer une exécution commerciale efficace et de collaborer étroitement avec les distributeurs régionaux.
Responsabilités principales :
Piloter le chiffre d'affaires et atteindre les objectifs de vente de la région assignée. Gérer les comptes de la grande distribution et mettre en œuvre les plans commerciaux. Assurer une couverture de vente au détail efficace. Suivre et développer les performances de la revente. Faire respecter la politique de prix et suivre les activités du marché. Maintenir des standards élevés d'exécution en magasin (visibilité et merchandising).
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Diplôme en commerce, marketing ou domaine connexe. De 4 à 8 ans d'expérience dans la vente en FMCG. Excellentes compétences en communication et en négociation. Bonne connaissance de l'environnement de la distribution au détail dans le North Rift. Excellentes compétences en gestion des relations. Sens aigu de l'exécution et orientation résultats.
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When applying to Kericho Gold Tea, make sure your CV clearly shows how you’ve led teams to exceed targets—number one way to stand out. If 8 years of experience is listed, include a short example of how you mastered it in a previous role.
Positioning — Your cover letter must answer one question: why YOU for THIS specific role right NOW? Avoid generic templates — one sentence on what you specifically bring beats three generic paragraphs.
Sales KPIs — Revenue generated, portfolio growth, quota attainment (%): these 3 metrics are mandatory in senior interviews. Also prepare your 100-day plan — sales directors who arrive with a plan are consistently perceived as more credible.
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